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Secrets to Growing Your MSP: From Solo Founder to Full Team

Updated: Jul 2

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Growing a Managed Service Provider (MSP) business from a one-person operation into a full-fledged team requires more than technical expertise. It demands strategic planning, smart execution, and a clear roadmap for sustainable growth.


Whether you’re just starting or ready to scale, here are the foundational steps to building your MSP into a thriving, team-based operation.

Start With a Vision and Roadmap

Before hiring or scaling, define where you want your business to go. This includes:

  • Revenue targets (e.g., $1M or $5M benchmarks)

  • Service offerings you want to specialize in

  • Client types you want to attract (e.g., legal firms, healthcare, SMBs)

  • Profit goals (e.g., 20% net profit margins)

A clear vision helps guide hiring, marketing, service delivery, and tool selection.

Build and Document Repeatable Systems

As a solo founder, you likely do everything yourself. To grow, you need to extract that knowledge into documented systems:

  • Standard Operating Procedures (SOPs): Document how you onboard a client, respond to tickets, manage billing, etc.

  • Onboarding templates: Ensure a consistent client experience.

  • Tech stack processes: Standardize how your tools are used internally.

These assets make delegation possible and training efficient as you hire.

Choose a Scalable Tech Stack Early

Avoid the trap of using tools that only serve a solo operator. Instead, invest in scalable platforms:

  • CRM: Go High Level or HubSpot to track leads and automate follow-up.

  • RMM/PSA: SuperOps, Syncro, or NinjaRMM for efficient client service.

  • Finance tools: QuickBooks Online or Xero for clean financial reporting.

Choose platforms that grow with you and integrate with one another.

Hire With Intention

Your first hires are crucial. Don’t just look for technical help—look for individuals who align with your values and are adaptable:

  • Technician: Can take over helpdesk or onsite tasks.

  • Admin or VA: Handles scheduling, invoicing, and client communications.

  • Marketing help: Freelancers or part-time marketers to drive lead generation.

Start with contractors if needed, then scale into full-time roles as revenue increases.

Establish a Sales & Marketing Engine

To support growth, you need a predictable pipeline. This includes:

  • Content marketing: Blog posts, guides, and videos aimed at your ideal clients.

  • Community engagement: Join and participate in MSP forums, Reddit, and LinkedIn groups.

  • Outbound efforts: Cold outreach via email or LinkedIn.

  • Ads: Google Ads or Facebook Ads, once your offer and targeting are dialed in.

Track what works and refine. Marketing doesn't have to be perfect—just consistent.

Set Measurable Milestones

Break your big goals into actionable steps:

  • Reach $10K/month in recurring revenue

  • Hire the first technician

  • Close five new clients in a quarter

Use metrics and deadlines to stay accountable. Share them with a mentor or peer group for support.

Join a Peer Community

Growth is easier when you’re not alone. Join an MSP community like:

These spaces are invaluable for troubleshooting, referrals, and motivation.

Bottomline

Scaling from a solo MSP to a full team is completely possible—but it won’t happen by accident. It requires discipline, clear goals, and a systems-first approach. Don’t wait until you're overwhelmed to start building your foundation.


Document everything. Market consistently. Build a tech stack that supports growth. And most importantly, connect with others on the same journey.


Learn more about growing MSP business by joining our programs at Growth Generators and learn about our membership programs.

 
 
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