LinkedIn For Startups - The Ultimate Guide

Why is LinkedIn a winner? LinkedIn doesn't have as many users as Facebook or Twitter. There's one thing, though, that makes it different – the ability to generate leads.

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Phase One Reopening - What’s The Best Way To Market Your Small Business For Curbside Sales?

With the world starting to reopen, it’s difficult to navigate how to run a main street retail shop with curbside pickup. Maybe before the pandemic your brick-and-mortar had no online presence. Maybe your focus was mostly on social media. Regardless, here are some ways to act fast and smart to make the easiest transition for your business.

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How Long Does It Take For SEO To Pay Off?

Search Engine Optimization (SEO) is on every tongue across the world wide web. Unfortunately, there is a lot of misinformation and vagueness surrounding SEO. If you’ve been wondering about SEO and asking yourself, how long it takes to work... Look no further! We’ll go into detail about what SEO is, how long it takes, and how you can set your website up for SEO success. Let’s go!

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What Is Evergreen Content?

In layman's terms, evergreen content continues to remain "fresh" long after being published. We're talking about content that continues to attract traffic over a long period. It is the type of content that stays relevant years after you hit the publish button.

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B2B Content Marketing Tactics That Work

A 2020 Content Marketing Institute report shows that up to 69 percent of B2B marketers use some sort of content marketing strategy. With such stats, we can conclude that B2B content marketing is critical if you want to stay ahead of the curve. And speaking of curves, the content marketing learning curve isn't that steep. Still, you have to know the basics of inbound marketing and, most importantly, implement everything correctly.

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Digital Marketing Vs. Traditional Marketing

Marketing is in constant motion. That's why any serious business owner should keep up with the latest marketing trends to stay ahead of the curve. There are two main categories of marketing for business – traditional and digital. In this post, we'll take a closer look at the two, the benefits of each and which one should choose. Keep reading.

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How Digital Marketing For Technology Is Different From Standard Marketing

Marketing in all its forms is about connecting with your consumer at the right time and place. It is all about gauging the need and creating a gap that can be filled with a tactical marketing strategy. The recent decades have seen a surge in internet usage, and as a result, marketing has to be spearheaded by a robust digital campaign. You have to reach the consumer where they spend the maximum time – on the internet. Digital marketing has been instrumental in helping brands stay relevant in the times of the internet. The brand equity is now built by visibility across different channels. Traditional products, as well as technology-based products and services, have been benefited by digital marketing processes.

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Why Does Your Google Search Console Dip On Saturdays?

The Google Search Console allows you to optimize the visibility of your site and check its indexing status. At the moment, it's one of the most powerful tools to decipher the reasons for the feared slump in traffic. By combining Google's search engine optimization tools with Google Analytics, you can identify the culprit(s) behind your traffic decline.

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Tech Company Branding - How to Brand Your Information Technology Business

For starters, branding allows you to tell your potential customers a story. It's not just your company's logo, colors, or the products you sell. It's a combination of all these things and more. More specifically, branding is the customer experience you provide. It is the philosophy your technology company embraces and the culture it adheres to. Long story short, a brand is the feeling that the mention of your business evokes in customers. It is what makes your company unique.

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UX And SEO – How To Use The Two To Rank In SERPs

User Experience (UX) is crucial when it comes to your website's success and by extension, the success of your business. If you're still debating whether UX has any impact on your business' performance, here are a few stats to think about. 88 percent of users are less likely to revisit your website if they didn't like the experience (TopTal). 40 percent of people are not willing to wait for more than 3 seconds for your website to load (Think with Google). 39 percent of users will stop engaging with your content if images take too long to load (Inc). Visitors are 5 times more likely to leave your website if you haven't optimized it for mobile (Google). Every $1 invested in user experience yields $100 – that’s an ROI of 9,900 percent.

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Top Reasons to Write a Blog for Your Website

Blogs are a source of inspiration, and they help people and or businesses solve their problems. They come in the category of informal writing, where the writers often convey their message or thought conversationally. Thus, blogs are an essential aspect of content marketing. In this blog, you will learn why it is important to write blogs for your website. Use it to get your business found online.

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What's Better? Textbroker Vs. ProBlogger

Textbroker or ProBlogger? And why pick either platform? Chances are you're reading this article because you're looking to make a choice between these two platforms. First, congrats because that means you have chosen to move forward with a content marketing strategy.

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Content Marketing for IT Companies – Actionable Tips for More Traffic

Make no mistake about it; we aren't saying that Facebook videos aren't a thing. Or that Instagram Reels aren't effective for IT marketing. However, if you want to get more eyeballs on your brand, you should focus on YouTube. Why do we say so? For starters, YouTube outperforms Facebook and Instagram … or any other website under the sun apart from Google.

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Conversion Rate Optimization - Everything You Need to Know

Businesses no longer focus solely on sending traffic to their website but also on how they can best make users take an action that they want. This could be either to make them purchase something, sign up for an email, or any other action.

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What Are The Two Main Uses Of A Website?

Websites are great for every business, but some people make them out to be the greatest thing when that may not be the case. They very well can be, but before you agree to any amount of money for someone to pay, you should look at what the end goal is for your website. Websites typically have two main uses for the businesses buying them. One is being found online, and two is having a sleek way to display the personality of a company. When it comes to websites, there is a goal to have one or the other or sometimes even a combination of the two.

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