PPC for IT Companies - What you Need to Know

IT business owners, let’s be honest with each other for a sec. On a scale of one to ten, how much do you really know about paid advertising? While 45 percent of small business owners use some form of online advertising, Pay-per-Click (PPC) is still a topic many don’t understand.

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10 Questions Any Good Digital Marketing Agency Should Answer

For any business or company that desires exponential growth, digital marketing is a sure bet. It will expose your brand to a bigger audience, bringing in more sales and increase revenue in the long run. Traditional marketing is no longer relevant with the changing times, and most business owners are increasingly embracing digital marketing. There is, however, a dilemma when it comes to choosing the right digital agency to partner with.

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My E-Commerce Store Is Not Getting Any Sales [And I Don't Know Why]

There are a lot of reasons why your e-commerce store is not selling. Before you shut down, read this article to find out how to fix it!

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Benefits Of Advertising On Social Media For IT Businesses

There are 3.78 billion social media users at the time of writing this, according to Statista. That's an equivalent of 48 percent of the current world population. Do you know what this means for your IT business? It means you should be advertising on social media if you're serious about putting your company in front of prospects, customers, and other stakeholders.

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How IT Companies Can Meet Their Sales Targets

All businesses center around sales, and tech companies are no different. However, many IT businesses struggle to meet their sales targets. An essential part of meeting the sales target is improving your efficiency so you can eliminate unnecessary tasks. That said, the following tips will provide the foundation you need to create compelling offers and successfully convert leads to sales.

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Co-Managed IT Services – How To Attract Clients

This article details actionable tips to help you get clients if you’re a co-managed IT service provider. Of course, finding the right clients and keeping them isn’t always easy. On one hand, you don’t want to be super selective and turn down good opportunities to make money. On the other hand, you don’t want to overstretch yourself chasing a client who won’t stick around for the long term.

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Tech Company Branding - How To Brand Your Information Technology Business

For starters, branding allows you to tell your potential customers a story. It's not just your company's logo, colors, or the products you sell. It's a combination of all these things and more. More specifically, branding is the customer experience you provide. It is the philosophy your technology company embraces and the culture it adheres to. Long story short, a brand is the feeling that the mention of your business evokes in customers. It is what makes your company unique.

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Top Reasons To Write A Blog For Your Website

Blogs are a source of inspiration. They help people and businesses solve their problems. They come in the category of informal writing, where the writers often convey their message or thought conversationally. Thus, blogs are an essential aspect of content marketing. In this post, you will learn why it is important to write a blog for your website and how it can help get your business found online.

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Content Marketing For IT Companies – Actionable Tips For More Traffic

Make no mistake. We aren't saying that Facebook videos aren't a thing. Or that Instagram Reels aren't effective for IT marketing. However, if you want to get more eyeballs on your brand, you should focus on YouTube. Why? For starters, YouTube outperforms Facebook and Instagram … or any other website under the sun apart from Google.

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MSP SEO – Tips to Boost Your Google Rankings

When done correctly, MSP SEO can send your business right at the top of Google's ranking. You see, numbers don't lie. 60 percent of marketers say that inbound marketing (SEO, blog content, etc.) is their #1 source of quality leads. 75 percent of people (read potential customers) never scroll beyond the first page of Google. SEO leads have an impressive 14.6 percent close rate. 68 percent of online experience starts with a search engine. SEO generates 1000 percent more traffic than organic social media.

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How To Become A Top MSP Company

With the projected MSP market growth, it is easy to get tempted to offer what's popular on the market. But to truly stand out, you need to develop an exclusive offering your prospective and current clients cannot find anywhere else. Here's how to create a unique USP for your MSP business.

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MSP Lead Generation – How To Lay The Foundation For Success

MSP lead generation can be the most challenging part of running your business. Traffic is easy. Simply generate high-quality, super engaging connect, throw some cash at ads and sit back. Even so, unless you convince your visitors to give you their contact information, you'll quickly disappear like smoke in a tornado.

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Marketing For MSPs - 7 Tips Choosing The Best MSP Marketing Agency

With a top outsourced IT marketing company by your side, you stand a better chance of driving more traffic to your website, generating more qualified leads, growing revenue, implementing MSP SEO better, and by extension, boosting conversion.

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What Is MSP Marketing? How To Get Started With MSP Marketing

MSP marketing should be at the center of your growth strategy if you want to become a top MSP company. We’ve created an in-depth guide to help kick-start and implement your MSP marketing plan.

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How To Generate More Revenue As An MSP/IT Company

Even though revenue growth is one of the hottest topics up for debate in the information technology and MSP circles, not everyone in the business knows how to scale the ladder. To increase revenue for your MSP business or IT company, you need to focus on your offer, review your pricing strategy, and expand your market. Is there room for growth in the MSP and IT sector? Yes, there is!

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