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Everything You Need to Do to Crush Google and Get MSP Leads

Your MSP website can be a powerful customer acquisition tool.

However, to attract and win prospects, you must get your site in front of your target customers. On top of that, you need to outrank your competitors to draw a significant chunk of potential MSP clients to your website.

That said, your quest to get a steady stream of new, free customers from Google starts with a solid Search Engine Optimization (SEO) strategy.

In this post, I'll cover everything you need to know to leverage SEO as a lead-generation machine.

Let's get to it!

In a hurry? Watch the quick video below to learn how to dominate Google and skyrocket your leads. 

So, What is Search Engine Optimization?

SEO involves optimizing your website to rank higher in search engine results pages (SERPs) like Google.

The idea is to ensure your site attracts free traffic and prospects. Before I dive in, let's dispel a few SEO myths:

  • Myth #1: SEO is magic. Nope, it's a science (with a bit of art).

  • Myth #2: SEO is expensive. You can achieve great results with free tools and smart strategies.

  • Myth #3: SEO is only for big companies. Not true! Local SEO is perfect for MSPs targeting specific regions.

Types of SEO

There are two main types of SEO. I've summarized what these entail below:

  • Local SEO: This focuses on getting your website found by local customers. Local SEO comes into play when you're targeting a specific geographic area. For an MSP, a local SEO strategy could involve optimizing your  Google My Business profile with accurate information, targeting location-specific keywords in website content, obtaining local backlinks from relevant directories, and encouraging satisfied clients to leave reviews mentioning the service area.

  • Global SEO: This aims to reach a broader audience beyond your local area.

  • I must say, though, that while it's okay to have an international SEO strategy, it'd be best for MSPs to prioritize local SEO. The more you double down on local SEO, the higher the chances of generating qualified leads.

Implementing SEO for Your MSP Business 

Now that you know the fundamentals of SEO, here’s what you need to do to ensure you generate free leads. 

Optimize Your Website

Website optimization should be at the core of your MSP SEO strategy. Here's how you optimize your site.

Improve the Page Speed

Page speed plays a pivotal role in user experience. It directly impacts bounce rates, user engagement, and conversions.

You can use tools like PageSpeed Insights to comprehensively analyze various speed-related metrics, including render-blocking resources, server response times, and image optimization. 

Then, optimize your website based on these metrics to ensure seamless user experiences across desktop and mobile platforms.

Conduct Keyword Research

Keyword research allows you to identify the terms and phrases your target audience is searching for. That way, you can tailor your content to their needs and preferences.

Beyond basic keyword identification, tools like UberSuggest provide invaluable data on keyword competitiveness, search volume, and related terms, enabling you to refine your targeting and maximize organic visibility.

Create High-Quality Content

Once your keywords are ready, you'll want to generate high-quality, relevant content around your target phrases.

High-quality content includes informative blogs, captivating videos, visually appealing infographics, and more. Apart from helping you attract the right audience, good content boosts engagement.

For starters, focus on content that resonates with your local audience.

For instance, a blog post titled "top local cybersecurity threats for businesses" positions you as the expert for local challenges, attracting qualified leads who see themselves in your stories.

Sprinkle in local keywords and references. Show your audience that you understand their neighborhood. When you become a valuable resource for your community, you'll climb local SEO rankings and build trust and brand loyalty.

Speaking of content, you can grab my free blog post template to streamline your content creation process and optimize your articles for SEO.

Implement On-Page Optimization

Optimize your website's meta tags, headings, and content for your target keywords. In addition, ensure each page has a clear focus and provides value to your audience.

On-page optimization improves your site's likelihood of appearing higher in search results, increasing organic traffic and, by extension, improving conversion rates.

Ensure Your Website is Mobile-friendly

Over 50% of searches now happen on mobile. So, make your website mobile-first, responsive, and lightning-fast to snag those leads before they bounce in frustration. Besides, Google prioritizes mobile-friendly websites in its search results.

a simple google image

Claim Your Google Business Listing

One of the most effective ways to boost your local MSP SEO is by claiming and optimizing your Google My Business listing. Follow the steps below:

Create Your Listing

Visit Google My Business and follow the prompts to create your business listing. Provide comprehensive details about your business, such as your precise address, contact number, and operational hours.

Ensuring accuracy and completeness enhances your listing's visibility and credibility, maximizing its effectiveness in attracting potential customers.

Verify Your Listing

After creating your business listing, Google will initiate the verification process by sending a verification code through mail or phone.

Upon successful verification, you'll access supplementary features and valuable insights, enabling you to optimize your online presence further and engage with your audience effectively.

Optimize Your Profile

 Fill out your Google My Business profile with compelling images, a detailed description of your services, and customer reviews. This will make your listing more attractive to potential customers.

You can enhance your Google My Business profile with images and a detailed description of your services. In addition, encourage satisfied customers to leave reviews, further enhancing the appeal of your listing to potential clients.

Collect and Manage Reviews

Glowing reviews act as online social proof, boosting your local SEO ranking and convincing potential clients you're the tech hero they need. However, manually requesting reviews can be tedious. Here's where tools like Go High Level come in.

App to collect and manage reviews

Picture this: you've just completed a project for your MSP client. Then, Go High Level automatically sends a personalized email requesting a review on Google, Facebook, or other platforms. They click a link, leave their praise, and voila! Your online reputation shines brighter.

But it doesn't stop there. Go High Level helps you manage all your reviews in one place. It allows you to respond to positive ones with gratitude and swiftly and professionally address any concerns raised in negative reviews.

Build Local Citations to get MSP Leads

Think of local citations as digital footprints leading customers to your MSP. 

Every time your business name, address, and phone number (NAP) appear on other websites, like online directories or industry listings, it leaves a trail for Google and potential clients. This trail tells search engines your business exists, is relevant, and deserves to be seen by local searchers.

Focus on relevant directories like Yelp and Yellow Pages and industry-specific websites like the local Chamber of Commerce. In addition, ensure your NAP information is precise and consistent across all listings.

Pro Tip:  Add descriptions, high-quality photos, and even links to your website.

Track Your Progress

Once you've implemented these strategies, monitoring your progress and making adjustments as needed is essential.

Tools like Google Search Console and Google Analytics provide valuable insights into your website's performance, including traffic sources, user behavior, and keyword rankings.

Dive deeper into traffic sources. Where are your website visitors coming from? Are your SEO efforts driving organic traffic? Analytics helps you track this and more, allowing you to refine your strategies for maximum impact.

Analyze user behavior. What pages do visitors engage with? How long do they stay? Understanding user behavior helps you optimize your website for a better experience, keeping visitors happy and engaged.

Monitor keyword rankings. See how you rank for the keywords you targeted. Are you climbing the search result ladder? Are there new keywords to explore? Tracking rankings helps you measure your SEO effectiveness and identify areas for further optimization.

Start Implementing MSP SEO Today

SEO is a powerful tool for attracting organic traffic and generating leads for your MSP business.

The strategies outlined in this guide will help crush Google and dominate your market. You only need to implement them. Remember, SEO is a long-term investment, so be patient and consistent.

If you have a problem scaling your MSP business, we have Masterclass sessions chockful of strategies, tools, and insights to help you overcome growth challenges.



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