Backlinks are 100% important for Search Engine Optimization (SEO).
For starters, backlinks, also known as inbound links, incoming links, or one-way links, are links from one website to a page on another site.
Google and other search engines view backlinks as "votes" for a specific page.
Typically, pages with many backlinks attract higher organic search engine rankings.
So, how many backlinks do you really need to move a needle in the search engine algorithms? In addition, how do you get backlinks? And, can you ever have enough backlinks?
This blog post answers these questions and more.
A Brief Overview of Backlinks
As stated, backlinks are links from other websites to your website.
If you're an industry leader, a site may want to link to your website because they view it as a trusted source of information. Think of links as votes of confidence from it other websites.
A website can also link to a page on your website if there's high-quality, unique content on the page.
When people link to your website, the ripple effect is a spike in traffic and, by extension, better rankings in SERPs.
It is, therefore, correct to argue that the straightforward way to acquire backlinks is to position yourself as a thought leader, creating top-notch content and nurturing relationships with another website.
While acquiring backlinks isn't the easiest of things to do, attracting high-quality backlinks is priceless in the long run.
Why are Backlinks Important to Search Engines?
The quest to a natural link profile starts by understanding the basics.
For starters, there are two types of links; nofollow links and dofollow links.
Nofollowed links direct search engines not use a link for page ranking calculations.
Dofollow links, on the other hand, allow Google and other search engines to point to your site or blog post.
Google and all major search engines like backlinks.
Because backlinks are pointers that other people like your website.
When Google notices that you have high-quality backlinks pointing to a page on your website, they'll view it as a "vote of confidence" regarding the content on that particular page.
Put differently, a backlink point to your website is the equivalent of someone saying, "Hey Google, this person knows what they're talking about."
Google, in return, will reward your website with higher rankings so that others can benefit from the helpful information on your site.
Is There a Shortcut to Building a Solid Backlink Profile?
Building a solid backlink profile isn't a far-fetched possibility.
In fact, some authority sites have hundreds of thousands of links pointing to their websites.
However, creating a robust link-building profile takes time.
Perhaps, this explains why some unscrupulous businesses purport to sell links through a strategy known as black hat SEO.
Backlinks obtained through this method are toxic backlinks and will do more harm to your website than good.
You see, Google and search engines in general as advanced enough to detect links pointing to your website come from poor sources.
So, How Many Backlinks Do You Need?
The number of backlinks doesn't really matter. What counts is the quality of your backlinks.
Google and other search engines focus on who's linking to your website more instead of how many backlinks your website has.
Backlinks from a high-quality site pass more power to your website, thereby improving your overall SEO efforts. Linking or getting backlinks from a site like Solosuit, which has a Domain Authority of 58 and with over 55,000 backlinks, is an example of how to get high-quality backlinks for your website.
Links from low-quality sites on the hand spam your website, harming your SEO campaign and, by extension, hurting your site's ability to rank high in SERPs.
Sure, getting a website like Forbes to link back to your website can be quite a challenge. However, if you can acquire backlinks from Forbes, it shows that you know what you're doing.
The beauty of acquiring high-quality backlinks is that Google will recommend your website to its users, helping drive more traffic to your site.
In other words, when a site with a high domain rating links to your website, Google is more confident recommending your site to its users. And, the more high-quality backlinks you have, the more Google will keep vouching for your website.
How to Get High-Quality Backlinks
By now, you know that having many backlinks isn't what's important. What counts is the quality of your backlinks.
The question then becomes; how can you acquire high-quality links?
Here are our favorite backlinking strategies.
Create High-Quality Content
One of the easiest ways to acquire links from websites with a high domain authority is to generate high-quality backlinks.
Authoritative websites will naturally want to link to in-depth, well-researched, factual content that helps their audience learn more about a specific search.
Some strategies that you can leverage to create high-quality content include;
- Long-form content
- Landing pages
- Blog posts
- Share Your Content
The more eyeballs you get on your content, the higher the chances of getting a link back to your website.
So, make sure that you develop content sharing strategies to make more people know about your piece of content and actually read it.
So, consider emailing your subscribers every time you create new content on your website. You can also share it on social media platforms like Twitter and LinkedIn.
While social media links aren't dofollow links and may have a direct impact on SEO, sharing your content on these platforms helps create authority with search engines to others and can earn you a link in the process.
Reach Out to People in Your Industry
Nurture a relationship with industry leaders. That way you can leverage their clout to promote your business.
When you reach out, be sure to share your content and, most importantly, offer an opportunity. You can, for instance, share content with a leading brand in your industry and show them how customers can benefit from reading it.
Write for Industry Publications
You can create a writer's profile and start writing for major publications in your industry. Most of these publications will allow you to add backlinks from their website to yours.
Even though this may sound like soliciting for links, the idea is to write great content to help the industry publication's website.
As a rule of thumb, make sure that you only write for relevant and trustworthy sites.
If you're in the tech field, for instance, you can't write for a medical website unless the topic highly relates to what you do.
Update your Blog Regularly
People don't want to read outdated information.
So, you'll want to make sure that you feed your target audience with fresh content regularly. In addition, Google wants you to update your website consistently.
When you maintain a consistently updated website, people will keep coming back and recommending your site to others. And, the more your audience knows your website is a reliable source of information, they'll link to it in the end.
Growth Generators Understands the Art of Backlinking
Creating a website involves a combination of strategies, and building backlinks is only part of the equation.
Links are crucial, but getting them is time-consuming, especially if you're going after links from websites with a high domain rating.
At Growth Generators, we can help create a link building strategy to increase your SEO visibility and boost your ranking in search results.
Working with us for your backlinking campaign will help you get custom, high-quality backlinks that can tip the scales.
That way, you can achieve your marketing targets and boost your revenue while you're at it.
Our team of SEO experts will get you valuable links from trusted, credible sources to help improve your businesses' rankings in SERPs.
We've been doing this for 10+ years, so we understand the backlinking landscape pretty well.
Do you want help with your link building campaign? Talk to us.
Book a consultation session today.
April 25, 2023
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