Are you looking for marketing ideas for your technology company?
Are you a tech startup in search of business marketing strategies to take you to the next level?
Or are you having difficulties marketing your technology products? If that's the reason you're reading this, then you're on the right page.
In this post, we'll take you through actionable marketing strategies of IT companies that will put you on the road to a positive ROI.
And do you know what the best part is?
You don't have to spend an arm and a leg to implement these tactics.
With that being said, here's a rundown of 5 marketing ideas for tech companies that won't burn through your budget.
#1 Blog, Blog, Blog
Blogging should be at the heart of any serious technology company.
Image Source: LyfeMarketing
According to HubSpot, B2B businesses that use blog record a 67 percent increase in traffic. On top of that, websites with a blog have a mind-bending 434 percent more indexed pages.
Still not convinced?
Well, you may want to know that a survey conducted by DemandGenReport found that 66 percent of prospects read blog posts first before deciding to buy.
Put differently, a blog is a traffic magnet that drives qualified leads to your business.
There's one thing you need to know, though.
You must post high-quality, informative content on your blog. Remember, you want to come across as an insider with intimate knowledge about your industry.
Write your content in a way that places your product as a solution to your target audience's pain points.
How Do You Create High-quality Blog Posts?
Start by defining your target audience. You want to make sure that your content targets a section of the market that is likely to buy your product. Here's how to do a blog market analysis.
With the prospect market part solved, it is time to do some keyword research. There's a host of free keywords tools you can use.
When creating content, make sure that it is easy to understand. Avoid jargon unless you're targeting a highly sophisticated audience.
Instructional videos are an excellent addition to your blog content. You can use your phone to shoot the video.
Here's a post that takes you through how to capture stellar footage using a phone.
One more thing; post content on your company's blog frequently – at least twice or thrice per week.
#2 Recycle Your Content
Up to 60 percent of marketers reuse their content two to five times, according to Contently.
Content repurposing is central to the success of marketing for IT companies. Why?
Because it is the quickest strategy to create "snackable" content.
Image Source: Business2Community
The fact that you're on a tight budget doesn't mean that you shouldn't generate engaging content for your prospects.
But wait, isn't repurposing going to result in duplicate content?
For starters, when you repurpose content, you're only trying to place it in front of more people. In other words, you're trying to increase your brand awareness – and there's nothing with that in the eyes of Google.
Benjamin Hardy grew his subscriber's list by a staggering 20,000 people in six months through content recycling. Guess how he did it? Wait for it … by copy-pasting all of his blog posts on Medium!
Sure, you're not Benjamin Hardy, and you've not created hundreds of blog posts to generate that number of subscribers. Still, you can get boost your brand's industry presence using content recycling.
Powerful Ways To Repurpose Content For IT Companies
Repackage Old Blog Posts
When you have enough blogs about a particular subject, you can redesign it into an in-depth fresher guide.
Let's say you have posts titled "5 ways to secure your data in the cloud" and "Is the cloud right for you?"
You can combine the two blogs and turn them into "Cloud 101 - business challenges cloud can help overcome." Do you get the drill?
Create PowerPoint Presentations
Recreate shorter blog posts into PowerPoint presentations and recycle them into slide decks using SlideShare.
Include vibrant charts and beautiful graphs and embed the presentation in one of your pages. Nice and easy, right?
Infographics are sexy. And, when done correctly, your target audience will love them. They're easy to skim.
Plus, they can pass a lot of valuable information quickly.
While infographics aren't the easiest to create, you can get one up and running with the help of free tools such as Piktochart and Canva.
#3 Trade Your Content With Prospect's Emails
According to Campaign Monitor, email marketing generates a whopping 4400 percent ROI, which translates to $44 for every $1 spent.
Research by Forrester established that companies using email marketing to nurture leads report a sale increase of 50 percent.
Besides, email marketing is 33 percent cheaper in comparison to other lead generation tactics.
With such numbers, it is obvious why email marketing is a must of IT companies.
The question then becomes, how can you use this tactic to generate more leads?
The answer is in sharing gated content.
Image Source: Brafton
You can drive potential customers right into your inbox by email-gating your most valuable content to subscribers.
For example, if you sell a cloud-based storage app, you can write a detailed guide on how to use cloud storage for businesses. You will then restrict access to this guide unless a visitor to your website provides their email address.
You've collected an email, what next? Give prospects a reason to remain your subscriber's list.
Here's are a few tips on how to do it:
- Thank them for subscribing
- Invite them to view a related piece of content
- Send regular updates sharing the latest industry tips, ideas, etc.
- Create webinars and events
- Check on your subscribers once in a while.
While there no doubt email marketing will help showcase your tech business and bring in new customers, you must segment your list and, most importantly, personalize your emails.
That way, you will always target the right section of your subscribers.
Further, make sure that all your emails have a clear call to action.
#4 Become A Savvy Social Networker
This is a big one and should be on the list of your marketing tactics.
Your journey to social media marketing starts by creating business accounts on major platforms.
While there's a host of platforms you can use to showcase your technology company, we'll focus on LinkedIn, Twitter, and Facebook.
Image Source: Zappedia
LinkedIn For IT Companies
94 percent of B2B marketers prefer LinkedIn as their number one social media platform, according to a Content Marketing Institute survey.
Why Should You Use LinkedIn To Market Your IT business?
- It is the place where professionals and decision-makers gather.
- 50 percent of B2B prospects consult LinkedIn before making a buying decision.
76 percent of these prospects rely on recommendations made by people in their LinkedIn network
- You can publish articles from your blog as long as they've been on your website for a month
- You can republish press releases here
How Do You Put Your IT Company In Front Of Audiences That Are Likely To Buy From You On LinkedIn?
Well, you can take part in group discussions, answer questions, and post articles.
The idea is to position yourself as a thought leader and, by extension, increase your brand's awareness.
Facebook For IT Companies
There are several reasons to use Facebook marketing for IT companies.
To begin with, there are over 60 million businesses with Pages on Facebook. But that's not the exciting part.
A disturbing 87 percent of posts made on these Pages by prospects never get answered. Do you know what this means?
It gives you an excellent opportunity to market your business. Offer advice. Answer questions. Give value.
Other than that, Facebook is increasingly becoming a pay to play platform. In essence, this means you can leverage Facebook ads to grow your business.
Facebook ads are ideal for building a subscriber base and directing visitors to your landing page.
The average conversion rate for tech companies on this platform is about 2.3 percent.
While this figure seems low, it is far better than 40 percent of marketers with landing pages that convert at less than 1.4 percent.
Here are the reasons you should use Facebook ads to market your technology company.
More than 95 percent of Facebook's revenue comes from ads. That being the case, the company reviews its targeting methods and ad formats more frequently than other social media platforms. That way, your ad reaches wider, targeted audiences, giving the head start you need to stay ahead of the curve.
Facebook excels when it comes to social sharing. It accounts for more than 90 percent of social sharing, making a perfect avenue to broadcast your content.
Lastly, Facebook ads are inexpensive in comparison to Google Adwords. Besides, Facebook offers rich targeting features such as geographic and job titles, something you will not get with Adwords.
Twitter for IT Companies
Numbers don't lie.
Twitter has 330 million monthly active users, with 145 million of these visiting the platform every day.
It is a huge market for IT companies.
Of course, not all of these fall into the category of your potential clients. So, when building a list of followers, make sure that you're segmenting them based on specifics such as interests and hashtags.
Speaking of which, this article will help you get started with Twitter segmenting.
Once you have figured who your Twitter audience is and their pain points, position your business as a solution to their problems. Read the questions they've Tweeted and respond.
Even though to can Tweet your newest blog post, do so sparingly.
The idea of using Twitter as a marketing tool for IT companies is to foster relations and credibility. Graphics, direct messages, and videos can help make your Tweets unique and noticeable.
The takeaway is that social media should be a platform for tech companies to offer customer support, build and nurture relationships with prospects and existing customers.
And, when done correctly, social media marketing can be a rich source of traffic.
Retargeting. Yes. That word again.
And in case you don't know what retargeting is, these are display ads that pop up on another website visited by a user who’s already been on your site.
Image Source: Guides
The user's action means that he/she is interested in your product or service. In other words, the person is a pre-qualified lead.
Retargeting is best done using Google Display Network. Why?
Because the network reaches up to 90 percent of internet users worldwide, making it one of the most powerful advertising tools you can use to your IT business.
To make the most of your effort with Google Display Network, you need to have a solid, focused strategy. Identify the target users. You can group your prospects by targeting users who visited your landing page, one page, two pages, based on keyword, etc.
The primary reason to use retargeting is the sheer number of positive results you're likely to get. There's a 70 percent chance retargeted visitors are likely to convert into buying customers than those who are not.
While retargeting can be expensive, start small and grow your budget as you begin to see results.
We recommend that you mix it with other marketing strategies to avoid burning through your wallet if you don't have much money to spend.
Partner With The Right Marketing Agency
Establishing authority in the tech space isn't a walk in the park.
It is time-consuming too. And, if you miss a step, or don't do what you're supposed to do correctly, there's every chance that you will not get the results you were hoping for.
But, you don't have to take a gamble, even with a tight budget.
You can partner with a reliable and reputable marketing agency to help you scale the ladder, one step at a time.
At GrowthGenerators, we understand the intrigues of marketing for IT companies.
That said, we will walk with you hand by hand as you set out on the journey to increase your brand awareness.
We will work with you to create a marketing strategy based on your niche and implement it.
And because we believe in keeping up with the latest marketing trends, we will reevaluate the strategy from time to time and make necessary tweaks to keep you ahead of the curve.
We'll improve your SEO, write unique content, and boost your local reach. If you'd like assistance, hit the contact button and let's discuss how we can take your business to the next level.
We're waiting on the other end!
February 12, 2021
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