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What Is Webflow & How Does It Compare to Wix and WordPress

Modern web design plays a critical role when it comes to marketing.

Most product teams are focused on minimizing the time needed to get the products ready for the market without sacrificing the design and quality.

Thus, creating a website using different tools to deliver excellent visuals and graphics is imperative. Webflow simplifies the web design process by allowing you to design and develop simultaneously.

Web design teams face various challenges when creating websites. These challenges include:

  1. Optimizing the designs for different screens

  2. Coding complex interactions- Designers can create stunning effects, but developers might have challenges reproducing the same effects or layout in code.

  3. Visual designers create prototypes or mocks in a visual tool and pass them to developers for coding. This process is time-consuming, with lots of back-and-forth movements.

  4. This is where Webflow comes in handy. It ensures the creation of websites is flawless and timeless for effective business operation?


But What Is a Webflow?

Webflow can be defined as an effective, in-browser design tool that gives a web designer power to build, design, and develop a responsive site. With Webflow, the code and visual design are inseparable.

Once defined, the designer can use any element as a starting point for a variation. More so, the platform offers excellent hosting plans. For example, you can host your HTML site and custom domain for $12.

Webflow agility makes it the viable solution to challenges that bottleneck your web design growth. If you don’t sleep, breathe and eat web design, it’s hard to visualize a live site from mockups.

The live prototyping of Webflow eliminates guesswork and allows your clients to experience the design prior to signing it. Besides, the design tool will enable you to finalize projects faster without sacrificing time and quality.

Webflow’s prototyping means you can create a design and change content simultaneously.

Instead of sending clients static mockups, they get a live staging site for review. It ensures real-time changes, and the approval process happens within a fraction of the time.

Webflow vs. Wix

You no longer need a degree or special skills in web programming to design and launch a website. Virtually anyone can build their websites, thanks to site builders. With the right tools, creating a website has become hassle-free.

AI site builders work by asking you a few questions and proceeding to create the website you need. Although you can still modify the design and do a few tweaks, the leg work is already done for you.

Wix is a well-known website builder with international customers across the globe. Although it’s reasonably priced, with excellent features, and easy to use, Wix’s key selling point is that you get professional results without coding.

The hybrid website builder offers a template-based solution and an AI-fueled developing option. You can also manually edit the website theme or use the Wix ADI to design the site for you.

When it comes to Webflow, you get more than just a site builder because it’s also a CMS. As a result, it’s also suitable for small businesses. In addition, Webflow offers extra levels of customization, which you can only find in WordPress.

As such, Webflow is designed with the needs of website design pros in mind. This means it’s user-friendly. You’ll also be pleased by the editor’s design options to peruse through. With this website builder, your creativity will be your limit.

When it comes to flexibility, Wix tends to offer you easy-to-use and quick features. More so, you don’t need to code to use these tools. Instead, you only need to peruse various elements on the dashboard and select what suits your needs.

Key Features of Webflow

On the other hand, Webflow has key hallmarks, including:

  • Parallax Scrolling

  • Customization Tools

  • Animations

  • CSS/HTML Editing Features, And

  • Blogging features

Webflow emphasizes high-quality design, and that’s why it offers great features for web customization. The multi-step animations and parallax scrolling are some of the tools you’ll find on the builder. Combining these excellent features will make you realize it’s more CMS-focused than Wix.

Webflow also gives you access to advanced SEO tools, which help bolster where the website appears.


Webflow vs. WordPress

As reviewed before, Webflow is an exemplary visual content management system for web creating and customization. On the other hand, WordPress is open-source, extensible content management that appeals to both novices and pro web designers.

Anyone can download and install free WordPress to create a website. While it began as a blogging platform, WordPress can now handle all types of websites, from portfolios to businesses, directories, and e-commerce stores.

With WordPress, you can use:

  • Plugins to enhance new and exciting features on your websites and;

  • Themes to control your website design.

Webflow is a SaaS platform that utilizes drag-and-drop, a visual builder. However, it still gives you extensive access to your website’s underlying code, unlike Wix. In short, it allows you to generate HTML, JavaScript, and CSS for your site.

The advantage of both Webflow and WordPress is that they make it easy to design a website.

Building a website

Choosing Webflow over Wix and WordPress

Both Wix and WordPress are well-known site builders and have traversed the globe. But Webflow seems to offer better solutions when it comes to building a website.

Build landing pages easily and faster

A landing page plays a fundamental role in any marketing campaign. Webflow has a list of dynamic features to create highly targeted and customizable landing pages. Use Webflow to set dynamic landing pages for your clients.

Better fidelity for mockups

Seeing a live site after several months of hard work is fulfilling. And in most cases, clients end up getting disappointed over unsatisfying sites that are not fully developed. But when you work with Webflow, you manipulate JS, HTML, and CSS to bridge the gap between development and design.

Unleash your creativity

Developing and prototyping with Webflow gives you direct access to the final product. As a result, you can shift the current design by giving it the face you need. Creating an intuitive design is one way of attracting visitors to the website.

No more plugins

The WordPress plugins are great solutions for site functionality. But managing a site full of plugins is quite a nightmare. Plugins also have shelf lives that require constant updates to keep up with the web dynamism.

So with Webflow, you eliminate the worry of plugins for a more stable final product.

Get Accurate Interactions

Building interactions as a web designer makes your communication easier. Without a live example, your clients limit interactions. You also get tools to animate and customize.

You enjoy a shorter development time

Dramatically reduce development time and condense the project schedule. And as Webflow comes with unique features, you can build an interactive and intuitive website within the shortest time possible.

The designs are also responsive by nature. With Webflow, you can tweak mobile variations and create an on-the-go experience. Besides, your team members can wear designing and developing hats simultaneously.



Webflow is explicitly created to streamline the design process. And with a faster turnaround, you can expect an improved relationship with clients. And since change is constant, you need to innovate to remain competitive in a dynamic field.

So using Webflow can fix web design challenges, and it could be the biggest innovation to set you apart.


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