The simple answer what is the goal?
Websites are great for every business, but some people make them out to be the greatest thing but that may not be the case. They very well can be but before you agree to any amount of money for someone to pay you should look at what the end goal is for your website. Websites typically have two main uses for the businesses buying them. One is being found online, and two is looking very clean and sleek to display the personality of a company. When it comes to websites sometimes, there is a goal to have one or the other and sometimes even a combination of the two. I am about to explain the difference between the two and why it's important to not only know what you're getting but to know how it can affect your business.
1) Being found online.
Everyone has probably heard of the term SEO.
So why does that matter? Getting on the top of Google is a lot of company’s goals but here is the catch, it's not easy, cheap or quick to get there. But why does that matter to some businesses? The clicks you get from being on the top 1-3 spots on Google can be completely transformative to your business. In that spot not only can leads roll into your business like hot cakes but also they have typically qualified leads or at least people willing to have a conversation with your company. There is a tremendous amount of traffic that comes from Google and keywords people type that you are trying to track first on Google for. So why get there? Businesses’ sometimes rely completely on marketing for company growth and lead generation. Getting to the number one or even as low at the number 10 spot on Google can generate new leads at a very fast rates without having to pay per click with Google. This usually can be cheaper in the long run but staying at the number one spot on Google is no easy feat. Its regular updates to websites and putting out content to show not only are you active to Google but allows for people to stay on your website so it will then rank higher.
Google loves eyeballs, and when people spend more time on websites, Google thinks the person likes the content, so they slowly rank you higher. Getting near the top for an e-commerce business is a critical goal because if you rely on pure web traffic to sell on your site being on top could be the difference of 10x sales. Selfishly that is partially why this blog is being written. To attract eyeballs and to provide you with valuable content to not only rank higher but also hope you reach to do work together. Even if you don't we won't be mad we would love to hear your thoughts and options on the blog anyway.
2. Having a website that looks good.
Businesses all the time thinks their website needs to be the sleekest, elegant, modern site on the Internet. This may very well be incredibly important to the business but at the end of the day it is your goals that matter most. Why? Sometimes if you are a prestigious company and you grow predominantly from word of mouth SEO then being found on Google may not have a real impact on your business. That is fine! You want people to visit your website to know that you are a real business and serious about what you do for your customers. For example if you’re a construction company doing large-scale jobs, having a portfolio on your website of past work you have done may be vital to you. Your potential customers just want to know that you can handle the job. They want to see you're a real company and you mean business. Focusing on looks and presentation is very important for businesses that don't grow by word of mouth. Making sure everything on the site is flawless is far more critical for these businesses and as long as the buyer knows that, there is no mystification.
Knowing the difference for websites is critical to success and being happy at the end of purchasing websites. Typically if your goal is to get on Google’s top ranked spots, there is usually a maintenance fee charged by agencies. This is to do updates, write blogs, communicate with other forums to get content posted. All of these things and more are necessary to get to the top of Google but weigh the options of business growth vs. cost first. Websites for looks aren't necessarily easier to make but typically take longer to build up front. They can usually be purchased as a one time with little to no maintenance package associated with them. If built correctly they should last for a while, and maybe minor tweaks need to be made over that time, so it doesn't "break" from a Google update.
Thank you for reading!
Wednesday, July 8, 2020