So, you have a website and you’re looking to figure out a website funnel and how website funnels work.
Typically when you’re using a website and website funnel,there are a couple things you need to keep in mind when developing one of these funnels.
As you can see, there’s a top, a middle, and a bottom.
The top is where the majority of your potential contacts or potential sales are going to come through. Those are typically found from various ads, giveaways, eBooks, and anything else that can direct people to your website.
Underneath that, you have the middle of the funnel,which is typically the foundation of the entire funnel. This is the core parts of your website where, either you’re going to give away information to keep their eyes on the website, or to constantly have different things on your website to help limit the serious people. This also connects you to the number of people that are going to just use your stuff for the free content.
Either way, it’s not a bad thing. But it is something you need to understand. Not having this can potentially ruin the most valuable part of the funnel.
The most valuable part of the funnel is the bottom of the funnel.
Why?
Because that’s where all your money comes from. It comes from people sifting through from the top of the funnel down to the bottom.
In an ideal situation, your goal is to have the top of the funnel be where everybody is coming in. They are learning about everything you have and you’re getting them to click on your website. The foundation is purely going to be creating content. This will immediately disqualify people that are not serious about purchasing or using your services.
It’s not a bad thing that they’re not looking to do this. They’re just not ready to commit a financial number associated with the requirements to work with your business or to get whatever is at the bottom of the funnel.
The bottom of the funnel is for following up and constantly keeping top of mind when people are going through your funnel. It may be a sale or it may be making sure they know about you and what you offer.
Eventually, enough contacts – whether it’s social media, emails, pop-ups, giveaways, or anything like that – will immediately help drive your business’ sales in the right direction.
The reason why a funnel is so important is that so many businesses waste time trying to qualify or disqualify prospects that may never actually buy.
The beautiful part about a website funnel is it works for you, 24 hours a day, seven days a week. You never have to think about or do any of these things.This allows you as a business owner to take a step back and not have to worry so much about qualifying disqualifying
In the core functions of the funnel, the foundation, you’re going to keep putting out information that lets people know how much your products cost, where you see yourself going, and/or what benefits they’re going to get from you. You’ll display why they should or should not buy and who your ideal clients are.
If they fall into that ideal client profile, then at the bottom when they close the deal, it’s time to follow up. Make sure they’re getting emails to convert into a sale.
The best part about a quality sales funnel is there’s so much you can gain all the time.
Another benefit of having these sales comes from a quality sales funnel, is the people that buy are eager to buy.
If they don’t go through the sales funnel, they’re never going to figure out whether or not they want to buy or not.
Having a quality website to determine a sales funnel is only going to help lead to more loyal customers and more powerful relationships.
The person already knows what to expect from your company, how everything works, all the pricing and everything like that. This is going to make the buying decision much easier.
Having an effective funnel is one of the most important things you can do on your website.
Thank you for reading!