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Service Level Agreements for MSPs - What You Need to Know

Whether you’re working with a new client or renewing a contract with an old customer, one of the most critical steps for alignment is creating a Service Level Agreement (SLA).

But what is an SLA? How should your MSP SLA look? What details should you include? What are the benefits of creating an MSP Service Level Agreement?

In this post, I’ll answer these questions and more, helping you develop an SLA that best suits your business. I’ll even tell you where to get an expertly crafted SLA for your MSP.

Watch the video below to get a hang of things when it comes to SLAs for MSPs.

What is an SLA?

An SLA is a contract between your MSP and its customers.

It outlines the agreed-upon level of service that you will deliver to the client. SLAs typically include details such as the scope of services, performance metrics, response times, resolution times, and any penalties or consequences for failing to meet the specified service levels.

SLAs are essential for establishing clear expectations, ensuring accountability, and maintaining customer service quality.

Pro Tip: You must maintain consistent SLAs across all your customers. First, it promotes fairness and equality in service provision. 

Additionally, uniformity simplifies management and administration. Furthermore, consistent SLAs help streamline operations while minimizing confusion for all parties involved.

Why is an SLA Important to Your MSP Business?

Right from the expectation alignment to building customer relationships, the need for SLAs is important for your MSP. Let’s walk through the benefits of SLAs for MSPs.

It Helps Set Expectations

The first thing you’ll want to do before undertaking a project is to outline clearly what your client should expect.

SLAs come in handy for this, ensuring that your client understands the services you will be provided, how you will be delivered, and the outcomes.

Besides outlining the expectations, your SLA should state response times and resolution procedures upfront.

It Provides Quality Assurance

SLAs are vital in helping maintain a high standard of service quality.

An MSP Service Level Agreement specifies performance metrics at its core, ensuring you can consistently deliver reliable and efficient services.

In addition, quality assurance measures, such as regular performance monitoring and reporting, help identify areas for improvement and ensure compliance with agreed-upon standards.

This commitment to quality enhances customer satisfaction and strengthens your MSP's reputation in the industry.

It Helps Create Accountability and Transparency

SLAs establish a framework for accountability and transparency in service delivery.

The MSP and the customer are held accountable for their respective roles and responsibilities outlined in the agreement.

Furthermore, SLAs provide transparency that allows customers full visibility into the services they are receiving, including service levels, performance metrics, and any associated costs.

In return, this transparency builds confidence, strengthening the partnership between the MSP and the customer.

It Helps With Dispute Resolution

Inevitably, disputes may arise if your MSP fails to meet the agreed-upon service levels outlined in the SLA.

An SLA has provisions for resolving such disputes, typically through penalties or resolutions for SLA violations. These may include financial penalties, service credits, or other forms of compensation to remedy any shortcomings in service delivery.

By providing a mechanism for addressing issues promptly and fairly, SLAs help mitigate conflicts with customers.

In addition, well-defined dispute resolution procedures demonstrate your MSP's commitment to customer satisfaction and service excellence.

people signing an agreement

How to Write a Good Service Level Agreement for Your MSP

A comprehensive SLA for your MSP ensures that you define the expectations of both parties, leading to a successful and productive partnership. To write a good MSP SLA, you should:

Identify the Service Levels

Create distinct tiers, such as basic, standard, and premium, to help categorize your service offerings based on their features and complexity.

The idea is to allow customers to choose a level of service that aligns with their needs and budget while clarifying what they can expect from each tier.

For instance, a basic tier may offer essential services with limited features, while a premium tier may include advanced features, proactive support, and faster response times.

This transparency enhances customer satisfaction and streamlines the sales process by guiding customers toward the most appropriate service level for their unique requirements.

Create Measurable and Achievable Metrics

Establish realistic and quantifiable targets for service delivery to ensure that you have attainable expectations.

Metrics such as response times, resolution rates, and uptime percentages provide tangible benchmarks for measuring performance and ensuring accountability.

For instance, setting a target response time of 24 hours for non-urgent support tickets ensures that customers know when to expect a resolution while allowing your team to prioritize and allocate resources efficiently.

Similarly, tracking resolution rates enables you to identify improvement areas and address issues promptly and effectively.

Setting achievable metrics empowers you to deliver exceptional service that meets or exceeds customer expectations.

Ensure Your SLA is Flexible and Scalable

Incorporating flexibility into SLAs allows for adjustments as your customer's needs evolve or expand. This ensures the SLA remains relevant and responsive to changing circumstances.

For example, if a customer's operations experience rapid growth, they may require additional services or support beyond the initial SLA. 

Having provisions for such scenarios allows you to seamlessly accommodate their changing requirements without disrupting service delivery or causing dissatisfaction.

In addition, shifts in technology requirements, such as adopting new software or hardware solutions, may necessitate updates to the SLA to ensure that services remain relevant and practical.

Moreover, you need to review and update your SLAs regularly. So, periodically assess performance, revise targets, and incorporate feedback to ensure that the agreement effectively guides service delivery and meets customer needs over time.

Signing an SLA

Things to Avoid in Your SLA

Ensuring the document doesn't contain the following common mistakes is vital as you write your SLA.


Vague SLAs create confusion and loopholes. Customers may exploit unclear terms. Besides, lack of clarity leads to disputes and complaints.

So, it's crucial to be specific in defining service levels. Use straightforward language to prevent chaos and drive accountability.


Setting unrealistic expectations is risky. Promising too much can lead to disappointment. MSPs must balance ambition with practicality. Realistic goals foster trust and reliability. It's better to underpromise and overdeliver than vice versa.


Failing to review SLAs regularly is dangerous. Business environments change over time. Neglecting updates can lead to outdated agreements. Regular reviews ensure SLAs remain relevant and effective.

Build MSP Trust With Service Level Management

 A robust SLA for your MSP can instill confidence in your clients about the ability to meet their expectations. You see, a service-level agreement enhances accountability and transparency and demonstrates a commitment to customer satisfaction and business success.

In addition, it shows you prioritize quality service and aren’t afraid to back up your work with a legally binding document.

Do you want help with crafting an SLA for your MSP? Our MSP LaunchPad comes with premade SLA templates that you can use for your business.

Moreover, we have the #1 free online course to help you propel your MSP for success, accessible through the link below.



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