top of page

How Much Time Should MSPs Spend on Marketing? Strategies for Success

In the fast-paced world of Managed Service Providers (MSPs), effective marketing is crucial for securing more leads and customers. If you're not investing enough time in marketing, you could be missing out on growth opportunities for your business.


This article will explore how much time you should spend on marketing based on the size of your MSP, and why a focused approach is vital for long-term success.


You’ll learn insights that can help you understand the balance between quality and quantity in your marketing efforts. Additionally, this piece will touch on strategies for reaching your target audience and the importance of engaging with online communities. By implementing these strategies, you can elevate your MSP and achieve sustainable growth.




Key Takeaways

  • Allocate marketing time based on your MSP's size.

  • Focus on building quality marketing activities over quantity.

  • Engage with online communities to expand your reach.


Significance of Marketing for MSP Expansion


Are you dedicating enough time to market your MSP business? Neglecting marketing can mean missing out on leads and potential customers. Strong marketing is essential because more leads lead to more customers, which ultimately increases your revenue.


To determine how much time to spend on marketing, consider the size of your MSP.


How Much Time Should MSPs Spend on Marketing

  • Small MSPs (1-10 employees): Aim for about 5 to 7 hours per week. This breaks down to around an hour each day, but if you're a solo startup, try to invest at least 30 minutes daily.

  • Medium MSPs (10-50 employees): If you're satisfied with your current growth, dedicate 10 to 20 hours a week. This investment can help you refine your marketing strategies.

  • Large MSPs (50+ employees): At this stage, having a marketing team or outsourcing may be necessary. Start with at least 20 hours a week and adjust as needed.


Marketing activities include:


  • Social Media Engagement: Share valuable content like tips, success stories, and blog posts on platforms such as Facebook, Instagram, and LinkedIn. You never know which post may resonate with your audience.

  • Community Interaction: Join online communities, such as the MSP subreddit or local business groups on Facebook. Engaging with potential customers can provide insights and strengthen your brand.


Effective marketing requires consistency and quality. Focus on efforts that truly enhance your visibility rather than scattering your energy across random tasks.


A targeted approach to marketing will yield better results over time, making it a crucial element for the growth of your MSP.


Member Growth and Community Involvement


Reaching significant membership milestones has a big impact on community engagement. Recently, the Discord community hit over 900 members. This growth shows how many people are eager to connect and share experiences regarding marketing and business development in the MSP field.


Why Marketing is Essential: Your marketing efforts are key to increasing your client base, which in turn leads to more revenue. Without sufficient marketing, you risk leaving potential customers unexplored.


  • Small MSPs (1-10 employees): Spend 5-7 hours per week on marketing. This breaks down to about 1 hour daily. If you're operating solo and can't spare a full hour, aim for 30 minutes daily.

  • Medium MSPs (10-50 employees): Allocate 10-20 hours each week. That totals about 80 hours monthly, allowing flexibility in various marketing activities.

  • Large MSPs (50+ employees): Aiming for a base of 20 hours weekly is a start. With a larger team, it’s common to have either a full-time marketing staff or an outsourced agency handling these tasks.


How Much Time Should MSPs Spend on Marketing

Finding the right balance between marketing and other responsibilities is crucial. Consider quality over quantity. It’s better to focus on a few successful strategies than to spread yourself thin with random marketing efforts.


What to Focus On: When you're looking at marketing, consider the following:


  • Social Media: Use platforms like Facebook, Instagram, LinkedIn, and TikTok to share content. This can be tips, success stories, blog posts, and videos. Regular posting can lead to unexpected engagement and reach.

  • Engage with Online Communities: Explore areas like the MSP subreddit and other niche groups on LinkedIn and Facebook. These communities can provide valuable connections and opportunities to share your insights.


Invest your time strategically in these areas to maximize effectiveness and growth.


Announcement for the MSP Heroes Podcast


Are you spending enough time marketing your MSP business? It's crucial to consider how many leads and potential customers you may be missing. This discussion focuses on the time you should dedicate to marketing your MSP business, and how it varies based on size. More leads mean more customers, which directly leads to increased revenue.


My name is Harrison Baron from GrowBoth-Generator.com. We specialize in helping MSPs enhance their growth through sales training, marketing guidance, and improving business operations.


I want to take a moment to celebrate hitting over 900 members in our Discord community. It’s amazing to have so many of you engaged and supporting each other. If you’re not a part of it yet, you can join at growthdgats.com. There’s something exciting planned when we reach a milestone of 1,000 members.


I also want to invite you to check out the MSP Heroes Podcast. I’ll provide a link below. The podcast includes valuable insights, tips, and strategies that align with our video content. You can listen during your workouts, while driving, or at any other time you choose. I appreciate your support in tuning in!


Why Marketing Matters


Marketing is essential for the growth of your MSP. To increase revenue, you need more clients, which relies on generating more leads. This involves careful planning and consistent marketing efforts. Ignoring marketing can limit your success, so you must actively get your brand and message out there.


Here’s a breakdown of how much time you should dedicate to marketing based on your MSP size:


  • Small MSP (1 - 10 employees): Aim for 5 to 7 hours a week. This breaks down to about 1 hour per day across five days. If you're a solo startup, try for at least 30 minutes a day.

  • Medium MSP (10 - 50 employees): If your growth is steady, aim for 10 to 20 hours a week. This totals around 80 hours monthly, which can be split across various marketing activities.

  • Large MSP (50+ employees): You likely have a full-time marketing role or team. Start with about 20 hours per week and consider bringing in specialized marketing support to handle tasks.


Marketing activities should focus on quality rather than quantity. It’s better to develop a few effective strategies than to scatter your efforts across many low-impact activities. Consistency in marketing practices will yield better results than random acts of marketing.


Marketing Activities You Can Invest Time In


  1. Social Media Engagement: Utilize platforms like Facebook, Instagram, LinkedIn, and TikTok to share tips, success stories, and insights. You never know which post will resonate most with your audience.

  2. Engaging with Online Communities: Participate in groups on Reddit, LinkedIn, and Facebook where your target customers gather. Interacting and sharing relevant content can drive interest toward your MSP.


Focusing on these areas can greatly enhance your marketing efforts, leading to better results and a thriving MSP.


Time Spent on Marketing for Different Sizes of MSPs


To effectively grow your MSP, understanding how much time to dedicate to marketing based on your size is crucial. More leads lead to more customers, which means increased revenue.


Here’s a breakdown of recommended marketing hours for small, medium, and large MSPs:


  • Small MSPs (1-10 employees): Aim for 5 to 7 hours per week. If you’re a solo entrepreneur, try to spend at least 30 minutes per day on marketing activities. This could be posting on social media, networking, or creating content.

  • Medium MSPs (10-50 employees): You should allocate 10 to 20 hours per week. This means about 80 hours each month focused on various marketing strategies to drive growth.

  • Large MSPs (50+ employees): You likely need a full-time marketing person or team. Start with 20 hours per week and increase based on your marketing goals and available resources.


How Much Time Should MSPs Spend on Marketing

Key Marketing Activities


  1. Leverage Social Media: Use platforms like Facebook, Instagram, LinkedIn, and TikTok. Share tips, success stories, blog posts, and videos. Regular posting is vital; unexpected posts can sometimes yield great results.

  2. Engage with Online Communities: Join relevant groups on platforms like Reddit, Facebook, and LinkedIn. Find communities where your target customers interact. Share your knowledge and link to your content when appropriate.


Balancing your marketing efforts is essential. Focus on quality over quantity, ensuring you deliver valuable content consistently rather than spreading yourself too thin across many different tasks.


Marketing and Sales Connection


Time spent on marketing is crucial for your Managed Service Provider (MSP) business. To grow, you need leads, which lead to clients and ultimately more revenue. Focusing on marketing can greatly enhance your chances of success.


For small MSPs, with 1 to 10 employees, dedicating 5 to 7 hours per week to marketing can be effective. If you're just starting and can't commit a full hour daily, aim for at least 30 minutes each day. This can help you build a foundation without overwhelming your schedule.

Medium-sized MSPs, with 10 to 50 employees, should consider 10 to 20 hours weekly.


This totals up to 80 hours a month, allowing various marketing activities to improve your outreach. For large MSPs with over 50 employees, a full-time marketing team or dedicated person is usually necessary.


Start with at least 20 hours weekly, then potentially scale up as needed. It's essential to blend marketing efforts with sales activities to ensure a well-rounded approach.


Key Activities for Marketing


  • Social Media Engagement

    • Use platforms like Facebook, Instagram, LinkedIn, and TikTok.

    • Share tips, success stories, blog posts, and videos.

  • Interact in Online Communities

    • Join forums like the MSP subreddit.

    • Engage with local business groups on platforms such as LinkedIn and Facebook.


With a consistent marketing strategy, you can create meaningful connections, drive sales, and grow your MSP effectively.


Prioritizing Quality in Your Marketing Efforts


When it comes to marketing your MSP, the focus should be on quality rather than quantity. Many believe that the more marketing efforts they make, the better results they’ll get. However, spreading yourself too thin often leads to subpar outcomes.


To maximize your time, consider allocating your marketing hours wisely. For smaller MSPs with 1 to 10 employees, spending 5 to 7 hours per week can be effective. If you’re starting solo, aim for at least 30 minutes a day. This time can be spent on specific tasks that yield results.


For medium-sized MSPs with 10 to 50 employees, increasing your marketing time to 10 to 20 hours per week is recommended. This can be structured to suit your needs. You’ll likely find that targeted activities prove more beneficial than random marketing efforts.


Larger MSPs, those with over 50 employees, might have dedicated marketing teams. Starting with 20 hours per week can help you build a solid marketing strategy. As your team grows, delegating responsibilities can enhance your marketing quality and effectiveness.


Key Marketing Activities to Consider:

  • Social Media Engagement: Share useful tips, success stories, and relevant content through platforms like Facebook, Instagram, or LinkedIn. Consistency is vital; you never know which post may resonate with your audience.

  • Online Community Involvement: Engage with groups on platforms like Reddit, LinkedIn, and Facebook that cater to your target market. Networking in these spaces can lead to valuable connections.


Focus on your existing marketing efforts and refine them. Doing less but doing it well will ensure that your resources are spent efficiently, ultimately driving better results for your business.


Marketing Strategies for MSPs


Are you dedicating enough time to market your MSP business? More leads can lead to more customers, which means more revenue. Here are some key strategies to enhance your marketing efforts.


Time Commitment


The amount of time you should spend on marketing depends on the size of your MSP:


  • Small MSPs (1-10 employees): Aim for 5 to 7 hours a week. This can break down into about 1 hour a day over five days. If you're just starting and can't manage that, try to at least spend 30 minutes daily.

  • Medium MSPs (10-50 employees): Dedicate 10 to 20 hours per week. This allows for a range of marketing activities to help grow your business.

  • Large MSPs (50+ employees): You likely need 20 hours or more each week. Consider hiring a full-time marketer or an outsourced marketing team to help manage these responsibilities.


How Much Time Should MSPs Spend on Marketing

Focus on Quality


It's crucial to balance your marketing tasks with other activities that influence your business. Prioritize quality over quantity in your marketing efforts.


Avoid fragmented marketing—where you do a little bit of everything but don’t finish any projects. Focusing on what you can sustain consistently will yield better results.


Marketing Activities


Here are some effective activities to invest your time in:

  • Social Media: Use platforms like Facebook, Instagram, LinkedIn, and TikTok to share tips, success stories, and your content. You never know which post might go viral and attract new customers.

  • Engage with Online Communities: Join groups related to your target audience on Reddit, LinkedIn, and Facebook. Participate in discussions, share your insights, and connect with potential customers in your area.


By applying these strategies, you can enhance your marketing efforts and capture more leads for your MSP.


Marketing Your MSP Business Consistently


To grow your Managed Service Provider (MSP) business, it’s essential to focus on marketing. You need to ensure you’re not missing out on leads or potential customers. Marketing your business consistently can lead to more clients, which translates to increased revenue.


Time Investment


You might wonder how much time to spend on marketing based on the size of your business. Here’s a breakdown:


  • Small MSPs (1-10 employees): Aim for 5 to 7 hours per week. This can be about an hour each day during the week.

  • Solo Startups: If you can’t dedicate a full hour daily, try to manage at least 30 minutes each day.

  • Medium MSPs (10-50 employees): Allocate 10 to 20 hours per week. This totals to around 80 hours monthly.

  • Large MSPs (50+ employees): Typically, you should start with 20 hours per week or have a dedicated team, either in-house or outsourced.


Balancing Activities


While marketing is vital, it's important to balance it with sales activities. Connecting personally with clients is crucial, but it shifts more into the sales realm rather than marketing.


Quality Over Quantity


Focus on creating quality content. Random acts of marketing won’t yield consistent results. Choose a few strategies and execute them well.


Marketing Strategies


Consider these effective marketing actions:

  1. Social Media: Use platforms like Facebook, LinkedIn, and Instagram. Share tips, success stories, and any content you create.

  2. Engage in Online Communities: Join relevant Reddit threads, Facebook groups, or LinkedIn groups. Connect with your target audience where they gather.

  3. Leverage Local Groups: If your focus is local, look for community business groups online. Engage and share your offerings there.


By strategically investing your time in these areas, you will see improvement in your lead generation and client acquisition efforts.


How Much Time Should MSPs Spend on Marketing

Connecting with Online Groups


Engaging with online communities is essential for your MSP growth. You need to find where your target audience spends their time and connect with them. Communities such as Reddit, LinkedIn, and Facebook can be great places to start.


  • Reddit: Look for subreddits that focus on MSP topics or technology. Join discussions and share your insights. This helps you build credibility.

  • LinkedIn Groups: These often cater to specific industries. Join groups related to MSP services and engage with posts. Sharing your knowledge here can attract potential clients.

  • Facebook Groups: Many local businesses use Facebook groups to connect. Find communities in your area. Share helpful content and interact with members to grow your network.


It’s not just about posting your content. You should actively participate and provide value. By sharing tips, answering questions, and joining conversations, you establish yourself as a resource.


In addition to engaging, consider promoting your content in these groups. When relevant, share your blog posts, videos, or podcasts. Remember to follow group rules about promotions to avoid being removed.


Being part of these online communities can lead to new leads and clients. The relationships you build can provide valuable insights into your audience's needs. This is a steady way to grow your brand and your business over time.

0 comments

Comentários


bottom of page