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How Much Time Should MSPs Spend on Marketing? Strategies for Success

Updated: Jul 2

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In the competitive world of Managed Service Providers (MSPs), consistent and strategic marketing is essential for attracting leads and driving growth. Without dedicating enough time to it, you risk falling behind.


This article breaks down how much time MSPs of various sizes should devote to marketing and why a focused, consistent effort matters. You’ll gain practical insights into balancing quality with volume, targeting the right audience, and engaging in online communities—all key to building long-term success.



Key Takeaways

  • Allocate marketing time based on the size of your MSP.

  • Prioritize quality over quantity in your marketing efforts.

  • Engage with online communities to grow your visibility and reach.


Why Marketing Matters for MSPs

Effective marketing is essential for growth. Without enough focus on marketing, your MSP could miss out on leads and potential customers. The right amount of time spent depends on the size of your business.


Recommended Marketing Time by MSP Size

Small MSPs (1-10 employees):

  • Spend 5 to 7 hours per week.

  • Solo operators should aim for at least 30 minutes per day.

Medium MSPs (10-50 employees):

  • Allocate 10 to 20 hours per week.

  • This allows for broader marketing efforts and more consistency.

Large MSPs (50+ employees):

  • Begin with 20+ hours weekly.

  • A full-time marketing staff or outsourced support is often needed.


Key Marketing Activities

1. Social Media Engagement

  • Use platforms like Facebook, LinkedIn, Instagram, and TikTok.

  • Share tips, success stories, blog posts, and videos.

  • Consistent posting can improve visibility.

2. Online Community Participation

  • Join relevant Reddit, LinkedIn, and Facebook groups.

  • Interact with your target audience.

  • Provide insights and answer questions to build authority.


Community Engagement and Growth

Growing and engaging with your community is vital. The Discord group recently passed 900 members, showing strong interest in MSP growth and marketing.

If you're not a member yet, you can join the community at growthdgats.com. There's a new milestone celebration planned at 1,000 members.


The MSP Heroes Podcast

The MSP Heroes Podcast offers insights, tips, and real-world strategies for MSP growth. Listen anytime to stay updated and informed.


Final Thoughts

Marketing is key to generating leads and growing your client base. Tailor your time investment based on your company size, and focus on consistent, high-quality efforts. Whether it's social media, community interaction, or content creation, targeted marketing will support long-term growth.


For more support and marketing training, visit growth-generators.com.


 
 
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