This article details actionable tips to help you get clients if you’re a co-managed IT service provider. Of course, finding the right clients and keeping them isn’t always easy.
On one hand, you don’t want to be super selective and turn down good opportunities to make money. On the other hand, you don’t want to overstretch yourself chasing a client who won’t stick around for the long term.
What follows is a rundown of practical strategies that you can use to generate clients and grow revenue for your co-managed IT business.
Let’s get cracking!
Actively Participate In Facebook Groups
Sure, Facebook doesn’t offer the best organic outreach. Even so, Facebook for business isn’t dead. You can get qualified leads on this social media platform if you use the right strategy.
Start by joining Facebook groups where your ideal clients might be hanging out. For instance, if you’re a Managed Service Provider (MSP), you might want to join groups with IT business owners since these are the people who would be interested in your services.
Instead of being spammy or self-promoting upon joining, be sure to help people when they ask questions in the group. In fact, that’s all there is to winning clients on Facebook.
The idea is to ensure members take note of your constructive answers and hopefully visit your co-managed business’s Facebook page and, eventually, website.
Generate Content Written With Your Ideal Client In Mind
One of the most effective, non-spammy strategies to grow your business is to write blog posts that your potential customer would care to read.
Do you provide security systems services?
Create a post about how to prevent cyber threats before they happen.
Do you offer networking services?
Write a post around that topic. This way, you will attract the right traffic and your visitor your in-depth knowledge of the field you’re in.
Think of it as a strategy of showcasing what your business can do without forcing anything down your target customer’s throats. Of course, you’ll want to insert a link to your posts directing readers to your service page.
Alternatively, you can include a CTA at the end guiding visitors on what to do next.
Leverage Current Clients For Referrals
This is a big one.
Client referrals can help increase your customer base. Even so, it is important to note one thing. You must offer excellent services to your current clients to entice them to refer you to their connections.
Ideally, when a customer is referring your co-managed business to their friends, they’ll tell them how good it has been working with you. The question then is, how do you make sure that your customer service is excellent?
Exceptional customer service begins with doing what you said you’ll do. It involves keeping your promise and going the extra mile to make sure that the customer is satisfied.
Top-notch customer care is about making follow-up calls to find out what customers think about your business.
Simply put, the less confused and frazzled your customer feels when dealing with your business, the higher the likelihood of recommending you.
Answer Questions On Twitter
Many of your potential clients take on Twitter in pursuit of recommendations and advice from industry experts. Here, you’ll be searching for these prospects and helping them.
You can start by searching for things like:
- # (keyword) help
- Hiring a (keyword)
- (Keyword) recommendations
Twitter is an incredibly efficient tool for finding clients who could make do with the co-managed IT services that your business has to offer.
The rules of the game are simple and straightforward. If they’re asking questions, answer them. If prospects are looking for a reliable co-managed IT, provider, front your company as the ideal solution. As a rule of thumb, be sincere and let potential customers know exactly how you can help them.
Follow Up With Prospects That Never Purchased
Here’s the thing, not everyone who lands on your website will buy or subscribe to your email list.
Still, the person visiting your site means that visitors are a potential customer interested in your services.
Therefore, it makes perfect sense to shoot them a quick email to bring them closer to conversion.
A good follow up email would read something like this:
I just wanted to check in to find out if saw my packages or had any question. I’d be happy to answer any question you might be having. Would you like to schedule a quick call later this week?
You can even go as far as asking the prospect why they didn’t buy from you. While doing so is vulnerable and revealing, it can be one of the most effective strategies to improve your co-managed IT business.
You can try something that reads like this:
Thank you for considering my services recently. While we weren’t able to work together, I’m happy we connected.
As a company that’s always learning and improving, I’d love to hear why you decided not to book my services. As odd as it may sound, I’ll gladly appreciate any feedback you can share.
On that note, be sure to check out our favorite tool when it comes to helping you convert your leads through email.
Follow Up With Past Clients To See If They Need Additional Help
How often do you follow up on your past clients to determine if they would need any further assistance?
Well, if you have not been doing so, it’s time to start. And it doesn’t have to be something complicated.
Simply shoot them an email to see how they’re doing and ask if they need any assistance. Often, the customer will be looking for additional help but need that push to move you to the top of their to-do list.
Likewise, you may discover something that you think will help your customers. Perhaps it is a new technology to help them with their security needs. Send your past clients an email to notify them about it. The trick is not to sound salesy. Let the customer feel that you’re genuinely looking to help them.
You can also reach out to old clients to let them know of a new product and how it can help improve their business.
Build An Email List And Engage With Your Subscribers
Creating an email list is a super effective way to grow your co-managed IT services.
See, apart from your website, your email list is the only thing you have control over. On top of that, email subscribers are more likely to buy your products.
What’s more? It is the easiest way to keep in touch.
Not everyone will check your social media handles or visit your Facebook business page, but they’ll likely open your email, meaning you can “converse” with potential clients and subscribers.
One thing that makes email marketing an excellent strategy to expand your business horizon is that it allows you to share limited-time offerings while promoting your trade at the same time.
In addition, your newsletter allows you to keep your business top on the minds of your customers. If you pop up in your customer’s inbox each week with helpful tips and advice, they’ll contact you next time they’re looking for a co-managed IT service provider.
Partner With A Digital Marketing Agency
What if you found a way to put your business on the map without doing the legwork yourself?
Well, you can get your marketing campaign off the ground by teaming up with a digital marketing agency such as GrowthGenerators.
Make no mistake about it; we’re not saying that you can’t attract more clients with the methods we’ve suggested above.
We’re simply telling you that you can save a lot of time by letting an experienced digital marketing company handle the quest to generate more clients on your behalf. That way, you can concentrate on other areas of running your business.
At GrowthGenerators, we can offer the following to your co-managed IT company:
- Web Design - We can give your website a facelift it needs to make potential customers want to stay and look around.
- Search Engine Optimization – With years of SEO experience, we can help you rank higher on Google. Remember, the higher your ranking is in SERPs for targeted keywords, the easier it is for potential customers to find you through Google search.
- Backlinking – Backlinks are still a major ranking factor. We will help you run a backlinking campaign that’ll attract high-quality links and, by extension, help solidify your rankings.
- Inbound Marketing – We can help your business attract, engage, delight, and eventually convert customers.
- Content Creation – Our team of highly qualified writers will generate engaging content that answers your customer’s pain points while portraying you as an authority.
Attracting more customers for your co-managed IT service provider needs careful calculation and a well-thought-out plan.
While it isn’t difficult to draw in the right customers, you must give them a reason to buy from you.
At GrowthGenerators, we not only help you attract clients but also drive them down your sales funnel.
Be sure to contact us today to schedule a free consultation session if you’d like help with growing your co-managed IT business.
July 13, 2021
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