The simple answer is determining the goal (or goals)of the website.
Websites are great for every business, but some people make them out to be the greatest thing when that may not be the case.
They very well can be, but before you agree to any amount of money to pay someone, you should look at what the end goal is for your website. Websites typically have two main uses for the businesses buying them.
One is being found online.
The other is looking to have a sleek design to display the personality of a company. When it comes to websites, sometimes there is a goal to have one or the other or a combination of the two.
I am about to explain the difference between the two and why it's important to not only know what you're getting but to know how it can affect your business
1. Being Found Online
You've probably heard of the term SEO.
Why does that matter?
Getting on the top of Google is a great goal for many companies but here is the catch...
It's not easy, cheap, or quick to get there.
But why does that matter to some businesses?
The clicks you get from being on the top 1-3 spots on Google can be completely transformative to your business. In that spot, not only can leads roll into your business like hot cakes but also they have qualified leads, or at least people willing to have a conversation with your company.
There is a tremendous amount of traffic that comes from Google and keywords people type that you need to track first on Google.
So why get there?
Businesses sometimes rely completely on marketing for company growth and lead generation. Getting to the number one or even as low as the number 10 spot on Google can generate new leads at very fast rates without having to pay per click with Google.
This can be cheaper in the long run but staying at the number one spot on Google is no easy feat. With making regular updates to websites and putting out content, shows not only are you active to Google, but encourages people to stay on your website so it will rank higher.
Google loves eyeballs, and when people spend more time on websites, Google thinks the person likes the content, so they slowly rank you higher.
Getting near the top for an e-commerce business is a critical goal because if you rely pure web traffic to make you site top, it could be the difference of 10x sales.
That is partially why this blog is being written. To attract eyeballs and to provide you with valuable content to not only rank higher but also in the hope you reach out to do work together.
Even if you don't, we won't be mad. We would love to hear your thoughts and opinions on the blog anyway.
Learn more about SEO in this ultimate guide post.
2. Having A Website That Looks Good
Businesses often think their website needs to be the sleekest, most elegant, and modern site on the Internet.
This may very well be incredibly important to the business, but at the end of the day it is your goals that matter most.
If you are a prestigious company and you grow predominantly from word of mouth SEO rather than being found on Google, it may not have a real impact on your business. That is fine!
You want people to visit your website to know that you are a real business and serious about what you do for your customers.
For example, if you’re a construction company doing large-scale jobs, having a portfolio on your website of past work you have done may be vital to you.
Your potential customers want to know that you can handle the job. They want to see you're a real company and you mean business. Focusing on looks and presentation is very important for businesses that don't grow by word of mouth.
Making sure everything on the site is flawless is far more critical for these businesses and as long as the buyer knows what you can do for them.
Knowing The Difference
For websites this is critical to success and being satisfied after purchasing websites.
Typically if your goal is to get on Google’s top ranked spots, there is a maintenance fee charged by agencies. This is to do updates, write blogs, communicate with other forums to get content posted, etc.
All of these things are necessary to get to the top of Google. Be sure to weigh the options of business growth vs. cost first.
Websites for looks aren't necessarily easier to make but typically take longer to build up front. They can usually be purchased once with little to no maintenance package associated with them. If built correctly. they should last for a while. Maybe minor tweaks need to be made over that time, so it doesn't "break" from a Google update.
Thank you for reading!
March 6, 2021
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