We'll tell you this right off the bat.
It would help if you didn't let your IT techs create content. It would be best if you hire a professional writing company.
And we'll tell you why in a bit.
You see, writing content is hard. Yes, it is.
You don't think so?
Well, look at the following stats.
- 84 percent of B2B marketers outsource content creation processes
- 27 percent of businesses don't seem to find enough information to enable them to create content
- 28 percent of businesses don't have a documented content marketing strategy
On top of that,
- Writing may not be your techs forte
- Delegating writing duties to your team may leave them stressed
- Your technicians may not have the time to write
- You techs may struggle to come up with content ideas
- Content created by your team may require rounds and rounds of editing
… the list is endless.
But you don't have to struggle to get content that speaks in your brand's voice and, most importantly, addresses your target audience's problem.
All you need do is outsource content writing to a professional and experienced writing agency.
That takes us to our next point.
Benefits of Hiring a Professional Writing Company
Outsourcing content to a team of experts at a company that deals with what you're looking for has a host of advantages, including;
Bad Writing Isn't Good for Your Brand Image
Your website's design might be appealing.
But, if your site's content is full of grammatical errors and mistakes, chances are, your prospects won't spend a lot of time reading it.
Did you know that it takes 50 milliseconds for a user to form an opinion about your website?
In essence, this means that you have very little time to impress a visitor who lands on your site. And content plays a huge role in making the person stay.
So, if you're techs are writing for your company, you should ask yourself whether they're doing an effective job. And you can bet they aren't doing a great job if writing isn't their main skill.
Instead of taking a gamble with your techs, you're better off working with a professional writing company such as GrowthGenerators to ensure that your website and business are likable in all aspects from the get-go.
Your Techs Don't Have to Put Some Time Off for Content Creation
Whether your techs are in senior or mid-level management, there's every probability that they're busy already.
Put differently, your team could have a packed schedule every day and might be too tired to write content, let alone have time.
Even though you may want to save some money by allowing your employees to write content, it can take a significant amount of time. Besides, there's no guarantee that you'll be able to achieve your content production and marketing goals.
And, in a world where regular production of content is essential, the last thing you want is to slow down on your editorial calendar.
By outsourcing your writing needs to a professional writer, you'll free up your tech's time and allow them to concentrate on other areas of your business, such as developing new products.
You'll Get Content That Converts Visitors
Here's the thing,
Writing requires a certain level of skill.
Writing in a way that persuades potential clients to take a specific action requires even more advanced skills.
A professional writing agency will have a team of experienced writers that have mastered the art of persuasive writing.
Even though you may want to upload content on your company's site regularly, you must ensure that it speaks to customers while sticking to the best SEO practices.
You want to ensure that the content can take a prospective buyer through the value journey and urge them to take the desired action.
Sidenote – The success of your content hinges on whether you can persuade the reader. Ideally, good content should entice a customer to click on the CTA.
In other words, an expert freelance writer's content should establish a more profound and meaningful connection with the reader. Your techs may not have the skill to generate that type of content.
Your Business will Experience a Positive ROI
Content marketing costs about 62 percent less than traditional marketing. The best part? It generates up to three times as many leads. DemandMetric.
You don't have to hire a writer on a full-time basis. You only need to pay for writing services when you need content. That can be weekly, fortnightly, or monthly depending on your project.
At GrowthGenerators, we offer writing packages to match your budget. We provide curated content that targets your audience in your brand's voice.
And, yes, you can hire us for a one-time project. Of course, when you have something new, you can reach out to us, and we'll pick up from where you left. Indeed, that is an excellent arrangement, especially for small IT businesses.
You'll Create a Content Marketing Relationship You Can Count On
Writing content is one piece of the puzzle.
Getting it in front of your readers completes the cycle.
Any writing company worth your attention should be able to do both.
By choosing the right content creation agency, you'll set the foundation for a relationship you can leverage to promote your content.
You see, the more you work with a writing agency, the more they understand about your business and its goals. That way, the agency can create your content with precision and enthusiasm.
Content written efficiently with the target audience in mind is easy to promote and share across multiple platforms.
You Can Publish Content More Frequently
Sure, you might be working as a full-time content marketer.
Still, there's a limit to you how much you can pen down in a day, week, or month.
Besides, generating content takes time and a fair amount of research.
Okay, your techs can churn out 500-word posts on top of their heads, but that's just about it.
The fact is, this type of content has a very slim chance of making any meaningful impact on your prospects, let alone help your business to generate some income.
If you want to produce professionally assembled and in-depth blog posts regularly, you'll need a team of writers. That's where outsourcing content comes in handy.
By hiring a professional writing company, you can scale content production as much as you need or as per your budget.
Hiring a Company Means Flexibility
Having your techs as part of your content marketing team has some advantages.
However, it means you’re with employees who cannot cope with your businesses evolving content needs over time.
Therefore, hiring a writing company is a more flexible option since you can order more content as your needs increase. Plus, you can always shift to a new service if you feel that the content's quality has dipped or if you want to try a different tone.
Simply put, working with a professional writing agency allows you to make changes as your business grows. Of course, that’s not possible when you only have a handful of your employees generating content for your company’s website.
Your Business Can Benefit from New Ideas
Your techs have their stories to tell about your brand, and there’s nothing wrong with this.
However, on the flip side, it would be best for your content marketing campaign if you incorporate fresh talent, ideas, and perspective by hiring a content creation company to express concepts in a new dimension.
An experienced company is likely to have collaborated with different clients and bring the knowledge gained to the table.
On top of that, a professional writing agency is aware of the latest content marketing trends or can forecast what’s likely to happen in your industry and develop new content ideas.
Keep in mind that it is very easy for your techs to lose enthusiasm to write for your business. But, with a pool of writers, your company will always have a recurring source of fresh ideas and inspiration.
You Can Achieve Your Business Goals Faster
As stated, working with a content creation company ensures that you have a constant supply of top-notch content. Further, your business will benefit from marketing expertise and experience you can’t get from your techs.
You see, regarding marketing, the more you put in, the more you’ll reap. So, would you prefer working with a tech that will follow instructions you provide or a professional writing company that ensures your content marketing strategy aligns with your business goals?
A successful content marketing campaign requires more than just writing. A content marketing company will offer the help you need to achieve your content marketing goals and the tools to ensure you get there.
The best content marketing agency will also ensure that you produce content that sticks to your overall marketing plan. That way, you’ll publish content at the right time to boost your reach while increasing the rate at which your audience interacts with your content.
The Bottom Line
Content marketing is an integral part of your overall business growth. So important is content creation for you to leave it to your techs.
Hiring a content writing company will enable you to generate high-quality content and save you time and money while allowing your business to shine.
GrowthGenerators has hands-on experience in generating top-notch quality for businesses in the IT and technology space.
If you want help in getting more visitors and leads on your websites, contact us today for further discussion.
One of our content marketing experts will be on hand to respond to your queries.