Your journey to becoming a top MSP company starts by working with the best MSP marketing agency.
With a top outsourced IT marketing company by your side, you stand a better chance of driving more traffic to your website, generating more qualified leads, growing revenue, implementing MSP SEO better, and, by extension, boost conversion.
Still, not every MSP marketing agency is worth your attention.
In this post, we take you through essential factors you must consider before letting any company run your marketing campaign.
Simply put, this article focuses on marketing for MSPs and everything else that comes with it.
1. The Agency’s Performance In SERPs
Here’s the thing,
A good MSP marketing company must rank well on Google and other search engines.
The point is.
You cannot trust an agency that ranks on the tenth page of Google to handle your marketing campaign.
On the other hand, a company that ranks well and has decent traffic is likely to give you the results you’re hoping for.
Some of the websites that you can use to estimate traffic stats include Alexa and SEMRush. Or, you can simply run a quick Google search for keywords such as best outsourced IT marketing agency and so on.
The idea is to see if the company ranks well in SERPs. Choose one with a reasonably high ranking since that’s an indication the agency can add value to your website and overall marketing campaign.
2. Client Reviews
Feedback from past and current customers matters when choosing a company to handle your MSP marketing plan.
Look at the following statistics:
88 percent of customers say they have faith in online reviews as much as personal recommendations.
70 percent of customers believe business reviews are of equal or more importance than personal services reviews.
Customers spend 31 percent more on a business that has glowing reviews.
Potential buyers go through reviews early in the search, with 68 percent reading reviews to enable them to create a shortlist.
40 percent of potential customers form an opinion about a business after reading one to three reviews.
52 percent of buyers are likely to buy a product if it has few negative reviews.
With such stats, you can’t ignore what customers say about an MSP marketing agency. And there are several ways to check what people say about a particular company.
For instance, you can:
Run a simple Google search
Visit sites such as TrustPilot or Yelp
It is essential to mention at this point, even with the best services, some customers will always try to find something negative to say about an agency they’ve worked with.
Put differently; you’ll hardly come across a marketing company that doesn’t have negative feedback. However, the problem comes in when the negative reviews are more than the positive ones.
Choose an agency that has a lot of rave reviews and high ratings from happy customers.
3. Customer Testimonials
Customer testimonials inspire trust and confidence. On top of that, they entice customers to take a closer look at a company to determine if it offers the best value for money.
The best part?
Testimonials, most of the time, are from happy customers who give them voluntarily.
Here’s what you should know about testimonials:
97 percent of B2B customers say testimonials and referrals are the most reliable type of content.
79 percent of consumers watch a video testimony to learn more about a company, service, or product.
47 percent of customers say they trust testimonial videos because they enable them to visualize how a service actually works.
MSP customer testimonials, by extension, are recommendations from happy clients that affirm the value of a service.
Again, just like reviews, you’re better off with an MSP marketing agency that has reasonably many positive testimonials.
4. The Team Behind The Agency
A company’s level of marketing expertise counts.
At the very least, you want to partner with an agency that knows what it’s doing. It is, therefore, critical to evaluate the brains behind the company you wish to execute your MSP marketing plan.
So, what’s expertise, anyway?
If you ask Malcolm Gladwell, he’ll tell you that it takes a staggering 10,000 hours of practice to become an expert in any field.
When it comes to marketing for MSPs, expertise means an agency that has enough experience dealing with a similar business as yours.
Think of it as a tried and tested company that knows precisely what to do to bring you success, whether you’re looking to generate leads or grow wealth.
It is also essential to look at the credentials of the people of the agency.
You can ask for resumes, samples, credentials, and portfolios to determine if the team has the capacity and logistics required to run a successful MSP marketing strategy.
Of course, the more experience a marketing company has, the higher the likelihood of delivering stellar results.
5. Customer Service
The best MSP marketing agency must provide excellent customer service.
The truth is, how a business handles its clients says a lot about its integrity and ability to deliver value.
And if you don’t think the high quality is essential when looking for MSP marketing services, look at the following statistics.
90 percent of Americans say they use customer service to determine whether or not to engage with a company beyond the first contact.
50 of consumers say poor customer service is a reason enough to make them switch companies.
89 percent of customers are likely to buy again for a business after a positive customer service experience.
78 percent of consumers will interact with a business again after a mistake if the customer support is excellent.
3 out of every 5 consumers say good customer service is essential for them to develop brand loyalty.
What kind of customer support should you expect from your prospective marketing company?
For starters, they must know everything there is to know about a business like yours regarding who your target audience is, what you do, and most importantly, what needs to be done to get your marketing plan off the ground.
That way, you can be sure that you’re engaging with an exemplary service. Further, the company should commit to providing constant updates on the progress of your marketing strategy.
The agency should also tell you what they’re doing to improve your MSP SEO and the metrics with their efforts. The company should also pledge to deliver such information in an easy to interpret format.
6. Good References
References enable you to verify if, indeed, the agency can do what it says.
Think of references as the ultimate proof that the marketing company has tangible results to show for their services.
The point is, when the agency shares a reference with you, the next step is to vet the client independently. You’ll be looking to find out what was the customer’s unbiased experience working with the company.
While most agencies will not give you references, it makes perfect sense to ask to see some. Any reputable company will not hesitate to provide you with a list or at least one or two references.
If the marketing service doesn’t have any references or is unwilling to share, it’s time to move to the next options.
The last thing you want to do is generate MSP leads using a company that doesn’t have a solid track record.
7. Specialized Marketing
The best MSP marketing service is one that can customize the marketing plan according to your specific needs.
Choose an agency that can generate content your target audience cares to read. It would be best if you also work with a company that knows how to tweak your MSP website to improve user experience and, most importantly, entice visitors to click on the Call to Action button.
The long and short of it is that any marketing company worth working with should understand your business irrespective of your industry and the ability to develop a strategy that works.
Hire a service that can enable you to reach a wide audience while dominating the local market at the same time.
Oh, and don’t forget to ask about the company content marketing experience. Because, when done correctly, content marketing is one of the most effective ways to promote a business. In fact, 50 percent of all marketers plan to use the strategy for their potential clients.
Power Your MSP Marketing Plan With A Top MSP Marketing Agency
Marketing for MSPs isn’t for any agency to do …and do it well.
It takes an experienced service to create and implement an outsourced IT marketing strategy that can translate into a positive ROI.
GrowthGenerators is a top MSP marketing agency with years of experience and a dedicated team to design and guide your growth plan.
We will start by optimizing your website’s MSP SEO to solidify your online presence.
Contact us today to book a free consultation session with one of our MSP marketing customer representatives.