What follows is a rundown of twelve SEO tips for cloud computing services that you can leverage for a positive ROI.
Remember, if you find it challenging to implement these hacks, GrowthGenerators will offer a helping hand.
And, if you are having problems getting results with your current SEO efforts, we’ll be happy to show you the right direction.
That said, here are cloud computing SEO tips to help boost your traffic and sales.
#1 Find The Right Keywords
Keyword research is the engine that powers SEO. Ideally, you want to pick less competitive keywords with a decent search volume.
Sure, you can go for competitive keywords, but it’ll take you longer to rank high in SERPs.
Keyword research starts with finding a reliable keyword research tool.
Ubersuggest is one such tool.
Of course, there are a dozen other paid and free keyword research tools you can use.
We recommend that you focus on long-tail keywords when starting. For example, “cloud computing service in Tennesse” or “best cloud computing company in Tennesse.”
Why are long-tail keywords better for your SEO campaign? … because they’re specific phrases that potential customers are using to look for businesses like yours.
When someone searches for a “cloud computing service in Tennesse,” they want to find a local cloud computing company. They are not looking for careers or companies from another state.
You get the point, right?
#2 Place Keywords On Your Pages
Google crawls through your website in search of keywords. That way, the search engines can understand what your pages are all about.
So, when you place the long-tail keywords in your site, you’re, in essence, taking steps toward making sure your pages rank for the target keyword.
Further, keyword integration helps your audience determine if your page offers what they are looking for.
There several ways to places keywords on a page such as:
- Meta descriptions
- Body text
As a rule of thumb, never stuff keywords on your pages. On top of that, make sure that keywords appear naturally within your pages.
Be sure to check keyword density before publishing posts using tools such as SmallSeoTools or TheHoth.
#3 Get Backlinks
Backlinks are an integral part of SEO for clouding computing companies.
The more quality backlinks you have, the easier it is to rank higher in SERPs. Underline the word quality here.
Quality backlinks are those that come from trustworthy websites within your industry. The more credible a site linking to yours is, the more the trust and authority for your website.
Google reciprocates quality backlinks with a higher ranking. The ripple effect is more leads and, by extension, customers.
There are several ways to earn quality backlinks including;
- Creating content that offers value (more on that later)
- Guest posting
- Creating linkable infographics
- Building a solid internal linking structure
- Conducting interviews
- Broken link building
- Promoting your content
We recommend that you check your link profile from time to time to help keep spammy links under control.
Link building is a continuous process, so you should always be on the lookout for new opportunities to earn new links.
#4 Analyze Your Competition
You must know what you’re up against if you want to build a successful cloud computing company.
When you want to know the keywords to target, you look at your competition. You want to see who’s ranking for that specific keyword to determine what to do rank higher.
The most straightforward tactic is to use Google Search. Type your long-tail keyword in the search box to view which websites are in top positions.
Analyze the pages to see what the sites are doing and what they’re missing out. That way, you’ll develop your SEO strategy from an informed position.
When you have insights about your competitors, you can create better pages. The result is more traffic and leads.
You can use tools to spy your competition. And there’s quite a collection out there.
Our top five competitor analysis tools include:
#5 Create Valuable Content
57 percent of SEO experts believe content creation and marketing are the number one strategy to generate the best results in SERPs.
Indeed, creating valuable content is one of the ways you can use to get your cloud computing service off the ground.
And, we’re not talking about blog posts alone here. There’s a variety of content types you can use to boost your website’s performance. These include but not limited to;
- Gated content
- Pillar pages
Generate content in a way that showcases your cloud computing consultancy as the best option for your target audience.
Show potential customers that you understand their pain points and, most importantly, offer a practical solution.
How do you get content ideas? Again, you can turn to tools such as BuzzSumo to help you generate ideas.
Other tools include Google Alerts, Ubesuggest, CentiOne, Quora, and Reddit.
These tools will help you find out which questions your target customers are asking. That way, you can write posts or create videos that provide answers.
#6 Place Informational Videos On Your Website
Video content is taking over.
According to Hubspot, 85 percent of businesses use video as a marketing tool.
Cisco projects that online videos will make 82 percent of all consumer traffic by 2022 – fifteen times more than 2017.
Plus, a whopping 59 percent of executives say they prefer watching videos instead of reading text, according to Wordstream.
The point is...
You can’t ignore the fact that using video is a powerful SEO strategy to grow your cloud computing service.
Videos are great when it comes to keeping your audience engaged. Put differently; it is easier for a potential customer to get interested in video than a block of text.
Videos help keep customers on your pages, reducing the bounce rate.
Do you know what happens when visitors spend more time on your website?
It shows search engines that you must be providing valuable and engaging content; hence the reason visitors want to hang around.
Since you’re offering something of value, the engines will reward you with higher rankings.
#7 Update Your Content
Updating old content is good for SEO.
A SEMrush study found that 51 percent of companies that update their old content generate more traffic and leads.
Why is updating content essential? Well, because things change pretty fast in the cloud computing space – as is the case with any industry.
What you posted last year may not be relevant today. It makes perfect sense, therefore, to keep the information on your website as current as possible.
You see, updating content allows you to republish an old post with something new. It is an excellent strategy to boost leads and get more visitors. Indeed, an increase in traffic will improve your SERP ranking.
Here’s what to look for when updating your content:
- The number of outbound links
- Social shares
- Content relevancy
- Trending topics
When republishing your old content, be sure to stick to the following best practices.
- Use the same post and keep the URL the same.
- You can change the title but keep the keywords.
- Include an editor’s note
- Make sure the new post is accurate
- Optimize the meta description
One more thing - Be sure to record “before and after” data to measure the republished post’s performance.
#8 Internal Linking
Internal linking is an integral part of SEO.
Sure, you must earn high-quality links to rank high in SERPs, but internal links are also helpful.
Internal linking, at its basic, helps keep visitors on your website a little longer. Remember what we said about the bounce rate? Most importantly, it helps pass link juice to your entire site.
You can interlink different pages throughout your content or essential pages, such as pricing, service, or money pages.
Here’s a graphic showing goood vs. poor interlinking.
Apart from reducing your bounce rate, internal linking also helps Google notice new pages on your site. Think of this as a strategy to ensure that search engines discover what your website is about.
#9 Fix Broken Links
A significant amount of work goes into creating a new website.
You will make changes here and there as your site continues to grow. For example, when you move a particular page, there’s a likelihood of forgetting that other pages link to that page.
What this means is that when potential customers visit that page, they’ll get an error message. After all, the page doesn’t exist anymore.
Such errors will hurt your SEO efforts. A potential client will move on to a link that works, increasing your website bounce rate.
You can avoid this by checking an updating broken links. Start by reviewing old content to make sure that the links are intact.
Or, you can use Ahrefs Broken Link Checker.
Simply enter your domain or URL and let the tool list all broken links on your website. And the beauty of it that this tool can help you see other crucial insights such as;
- Broken pages
- Dead internal links
- New broken links
- Broken redirects
Be sure to check broken links regularly to give the best possible user experience.
#10 Improve Your Page’s Speed
Did you know that a 100-millisecond delay in load time can cause a 7 percent drop in conversion rate? And that 79 percent of shoppers say they won’t return a website that loads slowly again?
Speed is essential, and you should make it part of your SEO campaign.
Slow pages increase your site’s bounce rate.
To boost speed, you can do one of the following.
- Use Google PageSpeed Insights to see your website’s performance or
- Use a paid speed optimization service such as GTmetrix or SEO Checker.
We recommend that you delete plugins you don’t need. Plugins such as Facebook Chat and ShareThis can seriously slow down your WordPress site.
So, check the value of every plugin and uninstall what you find unnecessary.
#11 Update Your Directory Profiles And Local Citations
Citations and directories such as Google My Business are excellent platforms to help you improve your off-page SEO.
The trick, however, is to avoid spammy directory websites. You can do this by using citation management tools such as MozLocal to ensure that your company info stays up to date across all directories.
Local directories and citations are still a gray area when it comes to off-page SEO.
Many cloud computing companies, especially those learning the ropes SEO, tend to use this as a link building tactic, and end up with low-quality links that hurt their overall SEO campaigns.
If you choose directories for SEO, here’s what you should do:
- Make a list of trustworthy local citations, sites, and directories.
- Create your company’s profile or submit your site for consideration
- Provide the latest info regarding your business
- Update this info regularly
#12 Build Relationships With Influencers
Start making connections with influencers in your space. The idea is to impress them to the point of sharing your content.
Of course, the more people your content reaches, the easier it is to create brand awareness and attract new leads.
When done correctly, influencer marketing not only improves your off-page SEO but also helps your business grow. After all;
- 93 percent of marketers use influencer marketing.
- 9 out of 10 marketers say influencer marketing is an effective form of marketing.
- The influencer marketing industry will hit a mind-bending $15 billion by 2022.
When looking for an influencer to work with, consider the reach he/she has to offer. Ideally, you want someone who has a significant following and impact.
The wider the audience an influencer can reach, the quicker your brand can grow.
Growth Generators Can Help Improve Your SEO
SEO offers you the opportunity to drive traffic and leads to your business, whether you’re an established or startup cloud computing company.
Still, it takes work and knowledge to get your SEO right. At GrowthGenerators, we’re all about helping you get results with your SEO campaign.
Our team of experienced SEO experts will share their knowledge to make sure your SEO strategies result in positive ROI.
With our SEO know-how and expertise, you can be sure that your business will be off to a great start.
We look forward to helping you. Get started today.
To your success!
Thursday, August 13, 2020