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If you've never heard of Google Workspace (previously known as G Suite) and Microsoft 365 (previously known as Office 365), don't worry. You're not alone. These services are changing the way businesses collaborate with their employees and are making the lives of employees much easier.

Understand how much a website costs and why the price may vary from what you think. Depending on the size, requirements and skill that goes into a website it can vary drastically in cost.

Each kind of marketing can have various costs. The term Digital Marketing is an umbrella term for SEO, SEM, SMM, Graphic Design, Copywriting, PPC, and more. learn the industry costs and what's included.

If you know a thing or two about Search Engine Optimization (SEO), you must have heard about Domain Authority (DA). Everyone's niche is different and the Domain Authority Follows. Learn where you should be to get the best rankings.

Blogging is no longer just a hobby; it’s a business strategy, and it has been embraced by 80 percent of B2B marketers and 36 percent of Fortune 500 companies. According to research, 61 percent of customers are likely to buy from companies that create custom content. 

A company that uses Microsoft Office 365 can increase productivity by using cloud-based tools, such as Word, Excel, PowerPoint, Outlook, etc. These tools enable users to work online, share documents, and collaborate.

Running your MSP or IT company isn’t a low-cost affair. You need cash. Lots of it. While you can set aside money, there’s a savvier strategy to keep things up and running without bending your marketing budget; leveraging MDF funds. This article dives deep into the world of MDF, detailing everything you’d want to know, including where to get MDF for your business and how to use the money.

Managed services have become increasingly important to businesses across the country and around the world. Businesses that maintain complex networks with a wide range of network devices can benefit from working with managed service providers. Here’s what you need to know to pick a good MSP for your business.

The simple truth is every business should do a basic level of SEO, but not all businesses should only focus on SEO. It can have a massive benefit in helping people find your company, locate services they may need, and answer questions that could drive more traffic to your website. But not all companies should spend a lot of time doing SEO—the reasons why will surprise you.

Content marketing. Inbound marketing. Two common terms in modern marketing circles. We'll tell you right off the bat, though - content marketing isn't the same as inbound marketing. Sure, the two are co-dependent but aren't the same. So, what's the difference between content marketing and inbound marketing? Which one should IT companies implement?

A nonprofit organization is more or less like any small and midsize business (SMB) out there.While the goals may be different, a nonprofit's strategies to pursue its goals are more or less similar to an SMB.Nonprofits, at their core, encounter the same organizational problems as small businesses and leverage similar software to solve these challenges.

Any serious business should care about its conversion rate. For starters, a conversion rate represents the percentage of visitors who’ve completed the desired action. Here’s how conversion works. Let’s assume that you own a cosmetic business. You decide to run an advertising campaign on Instagram that attracts 10,000 views. However, out of the 10,000 views, only 400 users click on your ad. In such a scenario, your average conversion rate is 4%.

Website traffic is crucial for several reasons. The more eyeballs you have on your site, the more potential customers you attract. In other words, the number of people landing on your website becomes the opportunity to impress, generate qualified leads, increase your brand’s awareness, and nurture relationships.

Backlinks are 100% important for Search Engine Optimization (SEO). For starters, backlinks, also known as inbound links, incoming links, or one-way links, are links from one website to a page on another site. Google and other search engines view backlinks as "votes" for a specific page. Typically, pages with many backlinks attract higher organic search engine rankings.

SEO's goal is to make your website as appealing to Google as possible. This can be done through various methods such as content, backlinking, speeding up the website, But Pricing can be difficult to understand.