Chances are you reading this article because you're looking to make a choice between these two platforms. First, I must say congrats because that means you have chosen to move forward with a content marketing strategy. This is hands down one of the best long term plays you can do for you and your business to grow over time, and I give you a lot of credit. The question is, what do you choose? Do you choose Textbroker or ProBlogger, and why do you want to pick either platform?
I am going to do my best to give you a comparative breakdown of both pros and cons of each platform. Before I do, I think it's necessary to say I have spent thousands of dollars with Textbroker and have had tons of articles written by writers on both platforms. I want to share my findings with you so you can make the choice of what platform is right for you.
First, what is Textbroker?
Textbroker is a platform that allows thousands of writers to write an article for you based on your specifications. You can specify your article title, the purpose of content, what voice you want it written in, style and tone, formatting what they should and shouldn't include, and any additional resources for the writers to use to research your blog. They have writers that range from one star up to 5 stars. This is a rating Textbroker gives them based on their ability to write and research topics. 5-star writers can charge 7+ cents per word, where a 4-star writer is just under 4 cents per word. This means there may be some spelling mistakes, but they know what they are doing. You can also place orders directly with a writer based on their built-in resume. Lastly, you can also create reoccurring orders that people can write for, so you do not have to go in and order a new blog each time.
What is ProBlogger?
ProBlogger is essentially the opposite of Textbroker. With ProBlogger, you must find writers to write for you. You can post on the platform what you are looking for in a writer, and from there, you can get applications from writers that want to write for you. In your job requirements, you can be as specific as you want and ask for requirements or proof to show that the writer knows what they are writing about. As well as that because its such a larger writing pool with thousands of writers, pricing can range from what I have seen as low as 2 cents to as high as 30 cents per word. This varies with skill level, what the writer thinks they are worth it, and experience in a specific topic.
Now that we know what the platforms do and how they both work, let's talk about the pros and cons of both platforms.
Pros of Textbroker.
- You know what you are paying for.
- You know that each author is pre-vetted before they write for you.
- It is extremely easy for you to use.
- You can post articles very quickly and know whoever writes it will probably do a decent job.
- You get notified when the article is done.
- Paying is very simple with their platform.
- It is very quick to get started.
- You know how much something will cost before you buy it.
- You preselect how many words you would like articles to be.
Pros of ProBlogger
- You can specify what you want and get applications for it.
- The writer pool is very diverse.
- Price per word is usually negotiable.
- Once a writer is found it's very easy to work out an agreement with them.
- You can find the perfect writer no matter what.
As you can see, the pros of both platforms are rather good. Before I go into the cons of both platforms, I think it's necessary for me to say that both platforms are great. They both do exactly what they say they do, and I have gotten amazing articles written by writers on both ends. They both serve their purpose for what you're looking for, and I would recommend both depending on requirements. I do genuinely like them both, but both have their own strengths and weaknesses.
Cons of Textbroker
- Open orders can be picked up by authors who are not experts in a certain field.
- Even with a star rating, the skill level varies author to author in each tier.
- Researching an author you want to work with can take time.
- Textbroker takes about 30% of what you spend.
- Your first article can take a long time to get picked up because you do not have a track record.
- The author's skill level varies drastically.
- Sometimes authors do not capture exactly the message you're trying to convey.
Cons of ProBlogger:
- Finding an author is time-consuming.
- Going through applications takes forever.
- People apply to an open job who are not qualified.
- Cost per word varies drastically.- Skill level can vary a lot.
- When you post a job, you can get hundreds of applications.
- Finding the perfect writer is very time consuming.
- Paying writers has to be done typically on PayPal or another third-party platform directly to them.
As you can see, there are tons of cons to both, but that should not deter you from picking one of them. Before you decide, I feel it's necessary for me to weight in on my experience with both platforms and share my story and experience.
My experience with Textbroker:
When I first started with Textbroker, I realized it takes a couple of days for authors to accept your article request. This is because you do not have a track record of orders and how much of a pain you're going to be to deal with. Shortly after my first article was accepted and written, any additional article was quick to get picked up and have someone write it. I waited about five days for my first article to get accepted, and after that, typically, It has been less than 24 hours until authors have picked them up. I have had some phenomenal articles written on the platform and some articles that have been acceptable but didn't have the wow factor I was hoping for. After about 50 articles that I have had written, I have found 2-3 writers that I like to now place direct order to. The ones I have chosen are up for a challenge with my writing and typically write awesome articles that I am happy to post after I get them. Overall, my experience has been generally good, and it's an awesome platform to post an article on that you don't want to find a writer for. Every article I have received has never been less than good. They might not have all been great or amazing, but they have all been good articles.
My experience with ProBlogger:
Let me preface this with I have less experience with ProBlogger; however, I have already hired four writers from there and posted a job opportunity for people to apply to. I would say I am familiar with the platform and have learned what to look for in a writer to date. My favorite thing about ProBlogger is that it is a job opportunity that people can apply to. With 300,000+ writers, there is a writer for every and anything you want. When I first posted a job opportunity on there, it was far too vague, and I got an overwhelming number of applications in less than 24 hours. (About 100). On the second day of my featured listing, where my job opportunity shows up first, I changed my application. I made it far narrower and more specific of who I wanted to apply to the opportunity. This slowed the rate of applications drastically, and the quality of applicants rose significantly. I will be honest. There were still some people who emailed me who did not even come close to the requirements, and that's a pain, but it's not the worst thing to happen. The large majority had some kind of experience in what I was looking for and in my application, I asked for 3 links to articles they have written. Please be aware that these writers do not get credit for their work. Its posted by a company, and the author is changed, so if you do not see their name don't panic. They know this happens, so you have to take their word for it. After spending far more time than I would like and reviewing over 300+ applications so far, I have found about 40 writers that meet my requirements. I am still testing some of them, but I have hired four so far, one of them being an ABSOLUTE Rockstar. It took me a ton of time to find him and he is one of the 40 that I have tested. I still have to test more and see how other writers are, but I can say for sure he isn't going anywhere. Overall, it's a time-consuming process, but you can find some incredible talent on there all from various walks of life. It takes patience and perseverance and a bit of money to find the right writer, but that is applicable to everything in business.
Overall, I like both platforms.
They both offer things I love and hate about them both, and so far from my findings, there are no perfect solutions. They both serve their purposes for what they do. If you have time to spend looking for the perfect writer, I would say go with ProBlogger. Especially if you need blogs/articles written time after time. It's going to yield better results in the long term for you and your company. If you need one-off articles or a more basic article written in a timely manner, I would say your best option is Text Broker. Everything you get is going to be good or better as long as you order from a 4 or 5-star writer. It's great when you're in a pinch, need a one-off, or need something else done as their templates can range from blog to website copy to social media posts and more. It's a foolproof way to order, and you can ask them to include just about anything you want.
I hope this blog brings clarity to what information you're looking for. If you want to help to create content, please reach out. My team and I are happy to help you either pick or do the leg work for you to get content made for you on a regular basis. Happy writing, and good luck!
Monday, July 6, 2020