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What Does an SEO Agency Do and How to Choose One

In this post, we’ll outline what an SEO agency does. On top of that, we’ll tell you how to find an SEO agency that suits your needs.


The thing is, there’s a multitude of companies offering SEO services. However, not all of them are worth your attention.


To get value for your money, you need to pick an SEO service provider that can deliver what it promises. But before then, you must understand what a Search Engine Optimization company does — which takes us to our next point.


Roles of an SEO Agency

The primary role of an SEO agency is to improve your visibility in search engines. That way, your business can attract more visitors and revenue from search.


Improving visibility includes tasks like content creation, link building, and keyword research.

So, what exactly should SEO services include?


Well, pinpointing the specific roles of SEO companies can be difficult. Each SEO agency operates differently, whether an eCommerce SEO agency, local SEO provider, or a digital marketing company like GrowthGenerators.


Besides, every SEO campaign is distinct, so a company may play different roles depending on a specific task.


Still, many SEO-oriented tasks are similar across campaigns and agencies.

That said, here is a breakdown of the task you should expect a reputable and experienced SEO agency to do.


#1. Research and Analyze Your Site and Target Market

Roles include:

  1. Determining your website’s current performance

  2. Determining what’s working for competitors in your niche

  3. Determining the keywords your prospects are looking up in search engines

  4. Determining a budget to run a campaign that’ll help you achieve your goals

#2. Implement On-page SEO Changes

Roles include:

  1. Checking if your titles and meta descriptions are optimized properly

  2. Checking if your website’s content is easy-to-understand, engaging, and SEO friendly

  3. Checking if you’re using the correct language and semantics to talk about your products, services, and value-adds

  4. Checking if your pages are optimized for keywords and themes

#3. Implement Off-page SEO Changes

Roles include:

  1. Checking if your website or online store is attracting links and mentions in the interwebs

  2. Checking if your server’s configuration is working properly

  3. Checking your website’s speed

  4. Checking if your website offers a good user experience and determine its security

#4. Provide a Clear SEO Implementation Roadmap and Frequent Updates

Roles include:

  1. Providing SEO reports frequently

  2. Determining what to include in these reports

  3. Providing details of how the SEO agency plans to achieve your campaign goals

Other responsibilities of an SEO company include:

  1. Creating content for your website or collaborating with your content creator

  2. Running A/B tests

  3. Helping you identify opportunities

As stated, these roles may change depending on your goals and budget. The overall goal, however, should be to optimize your website and drive the best results.


How to Choose an SEO Agency

When looking for an SEO company, you’ll want to pick one that guarantees results. Below are key questions you need to ask a potential SEO service before hiring.


How Long Have You Been Doing SEO?

Listen, there’s nothing wrong with hiring a startup SEO agency. After all, the founder could be transitioning from a previous SEO company as an employee to starting their own business.


At the same, you want to deal with an experienced SEO service. Put differently; you’re better off with an agency that has been around for quite a number of years. Why? Such a company is more likely to know what it’s doing than a startup.


Who’re Your Clients?

A good SEO agency has a portfolio to show. So, be sure to request some of the agency’s clients. Ask what the company did for their clients.


Better yet, request hard data to verify the agency’s claim. You’ll also want to look at the company’s testimonials and what the clients had to say about the service.


Choose an SEO agency with the best, most solid portfolio. One more thing, consider asking if the provider has won SEO awards in the past. The bigger the portfolio, the better.


Can I See Your References and Reviews?

The best SEO agency has rave reviews and high ratings from happy customers.

In fact, a professional SEO company should have reviews on its website for everyone to read.


You can conduct your due diligence to determine what people have to say about a potential SEO provider. You can, for instance, Google the company’s name to see what comes up.

Further, you can look up the agency on websites like Clutch, Design Rush, UpCity, and TrustPilot.


Avoid SEO agencies with low ratings and negative feedback. Pick companies with high ratings and positive feedback. You’ll also want to make sure that the reviews are genuine.


How Much Do You Charge?

This is a crucial question when looking for an SEO agency. You want to deal with an agency with a reasonable pricing plan. So, pick a service whose rates align with your budgetary allocation.


It is important to note that the cheapest SEO agency isn’t necessarily the best and vice versa. Consider the services you’re getting for the price. Pick a company that offers the best package at a competitive price.


Side Note: It takes time to see the results of your SEO campaign. So, don’t expect instant results. But, if you’re dealing with a professional SEO company with enough experience, you can rest assured the results will start to trickle in sooner or later.


GrowthGenerators — Helping Scale Your Business Through SEO

GrowthGenerators is a reputable and experienced digital marketing agency with a trail of happy clients to our name.


With us as your SEO company, you can expect a tailor-made SEO campaign created to drive results where you want to increase traffic, boost conversion and improve your business’s ranking in SERPs for relevant keywords.


We will track your campaign’s performance and deliver regular reports. That way, you can stay in the loop on what’s happening in the background.

Reach out to one of our SEO experts to discuss your SEO needs, and we’ll pick it up from there.


See you on the other end.

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