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The global information technology spending will hit a staggering $5.2 trillion in 2020.
Now, that’s a huuge market right there.
Of course, as an IT startup, you want your piece of the pie. Fast.
Still, you have to get the basics right from the get-go.
Your journey to the top of the ladder starts with creating a brand awareness campaign.
Let your target audience know who you are and what you have to offer.
One of the proven strategies to put your IT brand name in front of your potential customers is content marketing.
And there’s the data to back up this claim.
Take a look at these content marketing statistics to see what we mean.
Content Marketing Is One Of The Best Channels To Promote Your Business
50 percent of all marketers plan to use content to reach their prospects, according to the Content Marketing Institute (CMI).
Why?
Because creating content is one of the most effective ways to get people to know about a business.
Further, a PointVisible study found that 60 percent of B2C marketers say content marketing is an integral part of their growth strategy.
In essence, this implies that content marketing works and is an excellent strategy to grow your IT brand.
But guess what?
A significant number of marketers have no idea on how to implement content marketing. More precisely, MarketingProfs revealed that 63 percent of businesses don’t have a specific content plan.
With such worrying stats, it is not surprising that 64 percent of marketers believe they could make do with a content marketing class.
Content Marketing Is An Excellent Way To Reach Your Prospects Wherever They Are
Forget your brick and mortar store or office. Your audience resides online.
You see...
A sizable 28 percent of adults in the United States are always online. They belong to a bigger 77 percent of adults who browse the internet every day in the US.
More than that, the number of people using the internet across the globe stands at a mind-bending 3.5 billion users.
Of course, you have to do market segmentation because not all of these individuals are your ideal customers.
Still, that doesn’t take away the fact that a humongous chunk of your potential customers is online.
How can you reach these prospects?
You guessed it right – through content marketing!
That explains why 91 percent of B2B marketers use content marketing to place their brands in front of customers.
Content Marketing Is Cost-effective And Offers Remarkable ROI
According to DemandMetric, content marketing costs 62 percent less compared to traditional marketing.
Even more impressive, it generates about three times the number of leads.
On top of that, content marketing increased engagement for the 72 percent of marketers interviewed by CMI.
Twitter statistics further show that content marketing offers a positive ROI. Consider the following stats:
- 66 percent of users have discovered a new business on the platform
- 94 percent of people plan to buy from a brand they follow
- 69 percent admit a tweet prompted them to make a purchase
Indeed, that’s good news for any IT startup looking to convert its first bunch leads.
For another in-depth look at what content marketing can do for you, check out this blog post.
Content Marketing Is Great For SEO
Search engine optimization and content marketing go hand in hand.
The thing is, SEO affects where and how your content appears.
It also has a role to play in the click-through rate to your website.
According to Skyword, a good content marketer should focus on engaging and converting his/her visitors to traffic.
Note – We’re not saying that you don’t need traffic, but it would be best to create content that engages people who land on your website to increase your conversion rate.
It makes perfect sense to optimize your content because 95 percent of users don’t go beyond the first page of search results.
Even then, making it to the first page of SERPs is not a guarantee for success. Aim getting in the top three slots because this is where 50 percent of the clicks occur.
Blogging Is An Essential Component Of Content Marketing
53 percent of marketers prioritize blogs as a tool for content marketing.
The primary reason is that blog posts attract more shares than most forms for content, as this graph shows.
That begs the question – how long should your blog posts be?
Well, according to HubSpot, blog posts with six to thirteen word titles gain the most traffic. Moreover, an average post is about 1,142 words long, according to Orbit Media.
When creating blog posts for social shares, we recommend that you stick to long-form content.
Statistics show posts with a 3,000+ word count attract the most shares.
Podcasts Are Redefining Content Marketing
As an IT startup, you should leverage podcasting to scale your business.
45 percent of internet users across the globe aged between 25 and 34 listen to podcasts, says Statista.
In the United States alone, 1 in every 5 Americans confesses to listening to audiobooks.
Statista further states that up to 40 percent of Americans listen to podcasts.
In addition, 15 percent of Americans admit to listening to a podcast at least once every week.
49 percent of these listeners do it at home, according to Podcast Insights, while 22 percent listen in their cars.
It is such statistics that have inspired 11 percent of marketers to start podcasting.
You can learn about podcasting and everything that comes with it here.
Visual Content Marketing Is Part Of The Game
There’s every reason to include images in your content marketing strategy.
For starters, content with images attracts more views, allowing you to reach more potential customers.
And because such content gets more shares, you can spread your brand’s values wider.
While you can use a variety of images, we recommend that you start with infographics.
84 percent of businesses that use infographics say they’re super-effective, reports Forbes.
Videos Are Taking The Center-stage of Content Marketing
Did you know that YouTube records over 500 million hours of videos watched on the platform every day?
And that 45 percent of internet users watch more than six minutes of Facebook or YouTube videos every week?
It gets even more intriguing.
40 percent of millennials trust videos more than any other form of content. Plus, 50 percent of users aged 18 and 34 confess they’d pause what they’re doing to watch a new video.
A survey conducted by CMI found that up to 72 percent of B2B marketers use video. The figure stands at 76 percent for B2C marketers.
Videos generate 66 percent more leads per year compared to other forms of content marketing, according to the Aberdeen Group.
And so you may know, video is here to say. Cisco predicts that video will make up 82 percent of all traffic on the internet by 2021!
Do you see why you should include videos to market your IT business?
Webinars Are Making Inroads Into Content Marketing
Webinars are the next big frontier in the content marketing space.
While the target audience may take a while before signing up for your webinar, the statistics are impressive.
69 percent of your prospects are likely to register during the last week of the webinar update.
You shouldn’t be anxious if that doesn’t happen. After all, 33 percent of signups happen on the day of your webinar.
All you need to do is to get your timing right to make the most of the webinar. Research shows you’re likely to attract a big audience at 12 PM Pacific and 3 PM Eastern.
Even though not every signup will attend, webinars are effective for generating leads.
The best part is that 2 to five percent of attendees are likely to purchase with 20 to 40 percent of these signups becoming qualified leads.
Interactive Content Will Get You More Visitors
Ideally, you want a potential IT customer to stay on your site and look around.
You must, therefore, make sure that your content is as interactive as possible.
We’re talking about the kind of content that’ll take a prospect through the customer value journey until conversion.
What are the stats regarding interactive content creation?
Well, 93 percent of marketers surveyed by Go Gulf say the strategy is effective. In fact, 88 percent of these marketers plan to make their content more interactive each year.
You can make your content more interactive by asking questions to your audience and running contests.
According to CMI, these two forms of interactive content generate the most engagement.
More Content Search Is Happening On Mobile Devices
Mobile content marketing is gathering pace, and it is pretty straightforward why this is the case.
People are searching more on mobile devices compared to desktops. Besides, more than 50 percent of all traffic on the internet is now mobile.
One in every ten Americans strictly browses the internet on their smartphone. By extension, this implies that the only way you can showcase your IT business to such a market is through content marketing.
Also, 79 percent of users use mobile devices for social media. Plus, the email marketing open rate is 30 percent more than desktop.
What’s more?
Many people prefer shopping on their mobile phones. A Google study shows mobile searches for the phrase “best” this or that is on the rise.
It is essential to mention that you have to provide a great user experience to make potential customers stay on your website.
And so you may know 53 percent of users will abandon your shopping cart if your site takes more than seconds to load.
The long and short it is that you must optimize your website and content for mobile conversion.
Sidenote – Voice search is becoming more prominent, so be sure to optimize your site for voice search.
Email Marketing Is A Good Way To Promote Your Content
Email marketing is one of the most efficient tactics you can use to promote content.
And the ROI is just mind-boggling!
You get $40 for every $1 you spend on email marketing.
Sure, there are many ways you can use to connect with your audience. But...
- There are over 74 trillion e-mails exchanging inboxes every year
- 95 percent of all professionals use e-mail
- More than 90 percent of adults in the United States use e-mail
See? There’s no way you can ignore email marketing if you’re a serious IT startup.
Growth Generators Can Help You Achieve More Success With Your Content
Content creation and marketing isn’t a one-week affair.
It requires strategic planning and execution. You have to make sure you’re doing everything right to experience success and a positive ROI.'
If you’re an IT startup or are looking for a helping hand with your content creation and marketing needs, we’ve got you.
We’re a team of experienced content creators and B2B marketers with the skills to help your company achieve greatness.
We will curate content that speaks directly to your target audience and, most importantly, make sure that your target audience sees your material.
We understand that growing an IT startup takes a lot of commitment and dedication.
We aim to take the stress off your shoulders when it comes to content. That way, you can concentrate on other areas of growing your business.
Contact us today so we can discuss your content marketing needs. We will formulate a strategy that works for your particular needs.
Published on:
February 10, 2021
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