Are You Thinking of Starting A YouTube Channel In 2022? This is What You Should Do
You love it; we love it. Everyone loves YouTube. Only a few things in life are certain - death, taxes, and a new YouTube video. But here's the thing… the results you get from your video creation don't just depend on you. It depends on many factors, most of which you probably can't control. But you can control some factors that bring about success.
So here are seven steps to think about when you are ready to start a channel of your own!
Step 1: Break the Barrier
The first step is to focus on developing your content. Your first videos should have a clear, simple goal:
- Introduce yourself.
- Explain what your channel will be about.
- Provide video proof that you are worth watching.
This seems like a lot of work, but it is necessary groundwork. You can't expect anyone to subscribe to your channel if they don't know who you are or what you care about. And providing proof that you are worth watching (aka "content") will take some time.
The most important thing is to get started! Don't let perfectionism hold you from putting out at least one rough video to break the barrier for others to see that you are at work. They will likely be more forgiving of mistakes than you imagine if they see that you're doing something.
How to Break the Barrier
So record many videos before you do extensive research on the topic. Once people realize that content is being produced, they will subscribe to your channel and give you feedback on future videos.
If your content is good enough, they will want more; if it isn't, don't give up. Look to improve and seek feedback.
Step 2: Developing Ideas
The second thing to do is test the industry. If you are serious about starting a YouTube channel, you need to know what type of content will be successful. Given that there are millions of channels and millions of videos online, it is more complicated than it seems to start a successful channel.
Watch similar channels and see if the content interests you, because if it doesn't, why would you expect anyone else to be interested?
Don't forget to decide on your channel's target audience. Who are you targeting? Young? Old? Male or female? Where do they live? Are they American or Canadian or European or Australian? What kind of content do they like watching? How many subscribers do they want? What kind of advertising rates can you get? Think about your channel in terms of demographics and psychographics to help yourself formulate a clear target audience for your business plan.
The most important thing is to try and come up with the idea that you are passionate about. By being passionate, you will create quality content, and people will notice.
It goes without saying that if you don't care about what you are making, no one else will either. You have to love what you do; if not, don't do it at all.
How to Get Ideas for Your Channel
Every year, we watch as many new YouTube channels are created, and we are so excited for them. We want them all to succeed! But there needs to be more education on how to plan out a strategy for your channel.
You need to become good at knowing "your space" on YouTube. What do people like and don't like? What's not working? Put yourself in the shoes of your viewers. Understand what they want from your kind of content.
Also, what is it that makes people click off my videos? What makes people click off this video but still keep watching another video?
If you wish to become successful, you need to know what you will show in your videos. This requires research! This requires time in the field or talking to experts, or whatever you need to do to get the information you need. You have to take the information and then create content around it!
Don't forget to be consistent.
Step 3: Focusing on the Core Skill Sets
This is the most critical step, and it's also the one most people forget. I've talked to many people who want to start a YouTube channel, and I have asked them all a simple question: "How many videos have you made already?"
The answer I get back is almost always zero. Some people have made a few videos for fun, or maybe for a class. But that's it. If you're serious about starting a YouTube channel in 2022, I recommend you spend some time now thinking about how you're going to develop your skill.
There are three things you need to be able to do well if you want to make videos for YouTube: shoot good videos, edit good videos together, and write good scripts. You can't just be kind of bad at all three of these things; you need to be good at at least one of them. This will take some time, so start now; don't wait until it's too late.
To be good at shooting, editing, and writing requires practice. This isn't something you can learn by watching YouTube tutorials; it's something you learn by doing it over and over again until it becomes natural.
How Do You Develop Your Skill Set
You need to learn how to create content for your particular audience. YouTube allows you to tailor your channel to find your ideal audience, and you can focus on creating content that appeals to this specific audience.
YouTube is constantly changing its algorithm, which means a video can be successful one day and not the next, even if it has over 100,000 views. You need to take the time to understand why this happened and what you have to do to ensure that your videos are consistently performing well. Tailoring your channel can be as easy as adding some keywords in the description box.
Work on Your Body Language and On-Camera Presence
Additionally, if you are serious about being a YouTuber, you need to treat it as a business. And if you are going to treat it as a business, why not treat it as a successful business? What is the difference between a successful YouTuber and an unsuccessful one? The successful one will have better technology, more views, more subscribers, and make more money. Being first on the scene is necessary but not everything.
It is possible to do something (anything) well and be very good at it in just a few days of work. But suppose you want your channel to grow and last for years. How would you do that? What can you do now to help you later when you have more time?
If you already know how to edit a video, that's great. If not, learn how now. It's not complicated (with free software available online), but it does take practice to get good at it.
Part of what makes people watch others' videos is that they like or respect the person they watch. So both body language and the on-camera presence are critical.
Understand and Learn Almost Everything in Your Niche
Succeeding on YouTube is a function of both luck and skill. The more you put into that skill, the more likely you'll be able to take advantage of luck when it strikes.
Trying to do YouTube without learning everything you can about your niche is a lot like trying to start a restaurant without reading books on cooking or opening a store without learning about marketing or business. It's also a lot like trying to have a career as an actor without studying acting, planning for retirement without studying finance, or playing football without practicing every day.
See, the thing about doing something on YouTube is that even if you have fun doing it and are good at it if you don't know what you're doing, you won't be successful in the long run.
Get Good at Idea Creation and Writing Catchy Titles for Your Videos.
It goes without saying; you should get good at idea creation. This means you should create multiple ideas for videos every day. The more ideas you can create, the more likely that one of them will be successful.
The next thing is writing catchy titles for your videos. Your title needs to be unique and exciting. It needs to make people want to click on it.
Once you have an idea and a title, you can create the video itself. You should make your videos short and sweet, but do not skimp on quality. The better the quality of your video, the higher it will rank in YouTube search results and Google search results.
Step 4: Transition
If you are creating your channel to build a personal brand, this is the step where you would be promoting yourself.
If you are a content creator, then this is the step where you will want to start creating content for your channel. This could be anything from DIY videos to animated shorts.
If you are looking to grow a community around your channel, it would be in your best interest to engage with your audience and find ways to help them or entertain them.
There is no one way to create a YouTube channel that works for everyone. Be sure to keep an open mind, and don't be afraid to experiment with different strategies. Whatever strategy you choose, remember that the goal is always the same – grow your audience and provide value with each video and interaction!
I'm sure you've heard a story about a new YouTuber who started uploading videos, got some followers, and then it all went downhill. I want to reassure you that that will not happen to you.
The thing is, the new YouTubers I've seen don't have any strategy whatsoever, and it shows in their content. It's usually something along the lines of "I'll upload random stuff, and hopefully, something sticks."
You need to understand that if you want to succeed on YouTube, you can't just upload random content with no plan. If you do that, you're just wasting your time.
If you want to create videos regularly and get subscribers, you need to have a reason for people to watch your videos in the first place!
How Do You Transition?
YouTube is being used as a launching pad for people to go viral. Especially if you are looking for a career in acting, comedy, or music, this is your way to network with other people.
If you want to use YouTube as a launching pad, you need to learn how to make your videos engaging. This is what people will want to watch, and it will help keep YouTube users watching your video long enough for you to start getting subscribers.
You also need to learn storytelling to understand your videos quickly. You need to be good at leading people from one video to another by making them curious about what will happen next.
Don't forget to perfect creating Thumbnails so that people will click on your videos.
And you need to understand "call-to-action" so that they know where they can go after they subscribe and continue watching more of your videos.
When you understand all of these things, you can start using YouTube as a launching pad for yourself!
Step 5: Repeat the Process
You've developed a formula that works. Now, it's time to take it to the next level and replicate it. Replicating your efforts will allow you to make more videos, which will allow you to grow your audience. It's also the fastest way to make money from your channel.
For this to work, you need to have a large enough audience engaged with your videos. If your channel doesn't meet those criteria, you shouldn't join the YouTube Partner Program (YPP). The YPP is the easiest way to make money on YouTube. However, you will look into other revenue streams as your channel grows.
How Do You Replicate the Formula
If you wish to know how to repeat the formula, then it is highly recommended that you do the following:
- You need to continue creating entertaining videos.
- Using YouTube Analytics, you can now analyze the data and understand what kind of audience you have on your channel. This will help you understand what content should be uploaded for the same audience.
- You can now start creating videos that people can't stop watching. This will help in bringing in more traffic to your channel.
- There are things that people skip throughout the videos, like the ads and long intros. Start using these as pauses for your viewers to pause their screens and go through other tabs on their browsers. This will help you decrease this number, ultimately increasing the number of views your video gets.
- If you have been uploading content for some time now and your channel has a good number of subscribers, then you can start leveraging the community tab on YouTube.
Step 6: Making Money on YouTube
"How do I do that?" you may ask. "I'm just starting and don't have any subscribers."
Well, I'm glad you asked because there are some common ways of monetizing a YouTube channel -- that is, generating income from it.
The first method is to build an audience and then reach out to brands. The second method is to create your products and sell them through your channel. The third method is to use the YouTube partner program, which allows the channel owner to collect a share of the revenue generated by pre-roll ads.
Many channels will combine these methods to make up their full revenue stream.
To begin with, take a look at what other channels in your niche are doing. Are they selling sponsorships? Making their merchandise? Or are they relying on ads generated by YouTube? Make a list of pros and cons for each of these options and think about which one would best suit your channel. Be sure to consider the amount of time you want to put into the project (and how much money you want to make), as well as your audience's reaction to each approach.
How Do You Build Sustainable Revenue Streams
If you want to do this the whole time, you will have to find your way to support yourself.
So, how does one go about doing that? There are several ways:
- Build an information product (book, video course, etc.) and sell it to viewers. This can be a great way to monetize content, but it takes quite some time and effort before you get used to regularly creating content and being confident that people will buy it.
- Get sponsors for your channel. It's not easy to get consistent sponsors at first, but you can make this work if you understand how advertisers think.
- Recommend affiliate products or services in the context of your videos. Tell viewers what they should buy and why they should buy it in your videos. Again, this is not easy at first – especially when you don't make money from recommending these affiliate products yourself – but if you're persistent and understand how affiliate programs work, this can be a great source of revenue.
- Charge viewers for membership in your community or other perks or exclusives (such as access to an online course) on your site. Again, this takes time and effort before enough people are willing to pay for it. Remain focused on creating engaging videos that people will look forward to watching.
From the moment you step into the realm of creating your content, you will be in a position to ask for support from your fans.
Treat your viewers like long-lost friends by thanking them for their time and attention. And if you are asking for their support, don't forget to mention how much it means to you and how hard you'll work to give them great value and make them happy.
Also, show gratitude at every opportunity. Thank people who comment on your videos, thank people who subscribe, thank people who share your videos with their friends.
Step 7: Establish Yourself as An Authority
You finally feel confident that you're doing everything right. You're adding new content every week, the numbers are growing, and you're still having fun. If you're like most people, you've already thought about this, but now we need to take a step back.
If you want to grow your channel and make it last, you need to think about making it a well-known name on YouTube. Because at the end of the day, YouTube is a highly competitive platform, and if you want to be successful, it will take more than just uploading videos.
I'm not saying that quality content isn't essential. Still, if all of your videos are great, people will be less likely to share them on social media or pay attention to them than they would if something different caught their eye—and that's where branding comes in!
When people see a video from your channel, they should know exactly who made it before they even watch it because of how the title looks or how the thumbnail is presented. It may seem like a small thing, but it is crucial.
How Do You Build Authority
If you've gotten this far, you should know that being successful on YouTube is about more than just posting videos. There's a ton of other stuff you need to get better at.
You need to produce high-quality content that will draw traffic from search results within your niche. You need to know how to use SEO and metadata tags. You need to interact with your viewers, building an audience that will respond immediately and positively to future content.
And most importantly, you need to build a community around your channel. How do you do that? Here are some ideas:
- Publish detailed deep-dive analysis of topics in your niche.
- Organize a collaborative effort among multiple channels to work together on creating one piece of content that they then split the views on, each getting their own "mini-channel" off of the main video.
- Find a podcasting network or other form of collaborative effort in your niche and become a part of it.
- Be a guest on someone else's channel or several other channels' blogs, podcasts, or other media efforts.
How to Grow Consistently, Over Time
Are you planning on starting a YouTube channel in 2022? If you are, "this" is what you should do...
First, watch and learn from people who have made it on YouTube:
- How they started
- What mistakes they made and what they learned from them
- What strategies they used to build their audiences and grow consistently over time, even when faced with difficulties.
To learn as much as you can from those who have already succeeded, follow these steps:
- Make a list of what you want to accomplish and how you want your videos to be perceived by your audience.
- Make a list of the problems you've had when making videos before and the things that worked for you.
- Study successful channels on YouTube that share your goals and target audience. Note the problems they had, their mistakes, and what worked for them in overcoming their obstacles or achieving their goals.
- Watch as many of their videos as possible, especially their most successful ones, paying attention to what worked for them and what didn't work.
Knowing What to Do and When
First, decide what kind of channel you want to build. If you are just starting, the options are much broader than if you wait until later.
I'll assume that your ambitions are high and that you think you can attract millions of views. What would they like to watch? Let's say it is educational content that is highly entertaining. I am not more specific because I am trying to keep things vague, but because in five years, the right content could be almost anything.
What are the Factors of Success on YouTube?
Making money on YouTube isn't easy. However, if you have the right strategies and skills, you can start earning money on YouTube directly or indirectly. With a vast audience base and the money-making opportunities that it offers, YouTube has become a very hot property for people looking to make money online.
Over 1 billion unique users visit YouTube every month. While this may seem like a lot of competition for available ad space, it is a huge opportunity for those willing to work hard enough to make it possible.
The key to making money from YouTube is understanding some of the most critical factors that determine your success on this media-sharing platform.
The Right Skillset
This is a no-brainer to me, but it's worth repeating. You need to have the proper skill set, and I'm not talking about your video production skills. I'm talking about understanding what people are looking for on YouTube and that you're going to give it to them. You need to understand your audience and their pain points.
The Right Strategy
You don't need to be a genius, but you're going nowhere if you don't have a strategy for your channel. You need a business plan and goals, know how much time you're willing to invest, and be persistent. Any successful YouTube channels had one thing in common: they kept at it until they were successful.
Lastly, you need TIME! No one will hand you the success of a YouTube channel overnight. It takes time to grow an audience and even more time to turn them into subscribers; trust me, I know! It can take months or years, and that's okay because, in the end, it pays off."
The Primary Approaches You Need to Consider
The truth is, it's a real challenge to start your channel. If you want to create something informative and entertaining for your viewers, you need to analyze all the steps and think about them before starting.
If you are considering starting a YouTube channel in 2022, here are some primary approaches that may help you make the most of your time and money:
1. Define What Kind of Content You Want to Share with Your Audience.
First, you need to know what type of videos will work best for your audience. Are they more interested in educational or entertainment videos? Do they prefer short or long format videos? What type of camera do they have? These questions will help determine which camera and equipment you should buy for your channel
2. Focus on Creating Videos and Replicate What Works.
After that, figure out whether YouTube is the right platform for making the kind of content that fits your budget and style. Many YouTubers have found success by creating content around a specific niche topic, such as "funny gaming videos" or "best tech product reviews." With your twist and style.
What to Do If You Don't Have Enough Money to Start a YouTube Channel
Starting a YouTube channel requires some capital. That's why it's not surprising that many people who want to start a channel don't do it. I get it. It's just not easy to get started.
I want to tell you that you don't need a lot of money to make yourself known on YouTube. If you follow my advice, you will start a channel with very little money and then grow it into something unique! You can start now and look for other people who want to do the same thing. It could be your friends or other people in the industry.
Working together will get you far than if you did it alone.
I mean that if your goal is to become famous on YouTube and make some real money from your videos, it will take time. It would be best to have patience and focus on achieving these things, and many people lack those two qualities.
So, what should you do? If you're thinking about making videos, whether now or in 2022, the most critical thing is this: start now. The next most important thing is to have fun making them. In that way, they'll probably turn out pretty good.
January 2, 2022
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